{"id":39589,"date":"2021-09-17T10:00:12","date_gmt":"2021-09-17T14:00:12","guid":{"rendered":"https:\/\/simpleprogrammer.com\/?p=39589"},"modified":"2021-09-16T22:21:22","modified_gmt":"2021-09-17T02:21:22","slug":"earn-more-as-wordpress-developer","status":"publish","type":"post","link":"https:\/\/simpleprogrammer.com\/earn-more-as-wordpress-developer\/","title":{"rendered":"How To Earn More as a WordPress Developer Without Getting New Clients"},"content":{"rendered":"

\"earnIf you\u2019ve gone through a drive-thru, you might have been asked \u201cWould you like a drink with that?\u201d This is a classic tactic used to upsell customers. Most businesses focus on funding their advertising initiatives, with most large-scale companies spending around 10% of their budget on advertisement.<\/p>\n

However, you don\u2019t need new clients to earn a steady income as a company.<\/p>\n

Many companies spend more money and time on upselling their current clients than getting new clients altogether. This is done by all great companies around the world. And upselling can work for you too.<\/p>\n

Getting repeat business from your customers is the golden nugget of any business. In this article I\u2019ll show you how to get more projects from your existing clients as a WordPress developer.<\/p>\n

What Is Upselling?<\/h2>\n

Upselling is encouraging a customer to purchase something additional to their current order. This makes the price of the purchase go up, since there are additional purchases stacked on top of the initial purchase.<\/p>\n

An example of upselling is when a customer purchases a smartphone from a tech shop. The salesperson from the tech shop may ask the customer if they would want a charger and earphones to go with that purchase. Since the customer is already in the tech shop, it wouldn\u2019t hurt to accept the offer. Therefore, the price of the purchase goes up because of the additional earphones and chargers, and the business gains more profit<\/p>\n

Why Upsell?<\/h2>\n

Upselling is one of the best ways to generate more revenue if done well, and so most businesses upsell their products or services. However, it\u2019s important to understand that upselling is not a dirty sales tactic\u2014it can also bring a multitude of benefits to the customers. Upselling is a win-win situation if you are keeping the customer\u2019s best interest in mind.<\/p>\n

Therefore, you suggest upsells, additionals, or premiums to enhance the customer\u2019s experience while generating more revenue<\/a> for your company. As a result of the customer\u2019s satisfaction, the likelihood of their returning increases, and your business gains a regular customer and more profit.<\/p>\n

Moreover, it is much easier to upsell an existing client rather than acquiring a new client. This is because a new client isn\u2019t initially interested in your products or services. In contrast, an existing client is already interested in you, they know your rates<\/a> and what they can expect from you. In other words, customers already trust that you have their best interests in mind.<\/p>\n

Upselling to new clients is the way to go if you don\u2019t want to spend a lot of time on marketing<\/a> or a lot of money on advertising to people who won\u2019t necessarily be interested in you anyway.<\/p>\n

Benefits of Working With Existing Clients vs Acquiring New Clients<\/h2>\n

As a WordPress developer<\/a>, working with existing clients is a great budget-friendly way to earn more money. Focusing on existing clients brings many benefits both to you and the client, as I\u2019ll show you below.<\/p>\n

Existing Clients Are Already Interested in You<\/h3>\n

An existing client means they have purchased a product or service from you previously, meaning that they are already interested in doing business with you.<\/p>\n

This makes your life much easier, since you don\u2019t need to work on setting a good impression or establishing trust. Instead, you can focus on building a relationship and working toward a point where you can have a conversation about upselling.<\/p>\n

Established Relationship<\/h3>\n

\"earnSince existing clients have already bought from you, you have set the foundation of a professional relationship that can be built upon later.<\/p>\n

However, with new clients, you don\u2019t have this relationship to start with. Therefore, it is much harder to upsell new clients because they don\u2019t trust you. People need to feel they can trust you before making important purchases, and that comes from establishing a relationship.<\/p>\n

Having a relationship with your existing clients also ensures that you know how they operate, and you know how to work with them. This avoids misunderstandings, errors in work, or worse, a negative review\u2014all of which take additional time, energy, and resources to help correct.<\/p>\n

More Repeat Business<\/h3>\n

Repeat clients are clients who have purchased your product or services multiple times on separate occasions. Gaining repeat clients is, self-evidently, harder with entirely new clients compared to existing clients. This means that it\u2019s much more likely to turn an existing client into a repeat client than an entirely new client into a repeat client.<\/p>\n

Repeat clients are also more likely to want something more from your services. This is because repeat clients tend to purchase the same thing, but when a new hot deal comes around, repeat clients tend to be the first ones to try it first. This is because they trust you and expect a good experience with you.<\/p>\n

Unlike new clients, repeat customers already have trust in you and your skills. This is a huge benefit for you, since one the most important elements of every high-ticket purchase is trust.<\/p>\n

If you have already built someone a website or improved their current one, they have also benefited from your skills. It\u2019s a win-win scenario. So why not offer additional services that will help your client be better off?<\/p>\n

These kinds of upsells aren\u2019t limited to just a single instance. You can always reach out to your clients in 3-6 months and offer a service that might be helpful to them. For instance, once you\u2019ve built them a website, you can offer to build and grow their blog, which will help their marketing efforts. After that, you may help them build their email list by adding lead-magnet forms throughout their website.<\/p>\n

This process can be repeated endlessly as long as you offer something that can really help your client.<\/p>\n

How To Identify Opportunities for Upselling Your Existing Clients<\/h2>\n

Identifying opportunities is the first key step to upselling your existing clients. Without this skill, you won\u2019t have the chance to upsell in the first place. Remember that upselling is a lot easier with existing clients who have existing relationships with you. This is why focusing on building these relationships is a must. Without a good working relationship, you are bound to fail because trust hasn\u2019t been built.<\/p>\n

Acknowledge Frustrations<\/h3>\n

When you are talking to a client, you need to be very aware of their needs and frustrations. For example, you might get a client who wants a WordPress blog<\/a>, but they also mention frustrations about their WordPress blog being slow to load.<\/p>\n

You can act on this by building their WordPress blog and asking either before or after the purchase the question \u201cDo you want me to optimize your blog\u2019s loading speed?\u201d Simply thinking about how you can improve a customer\u2019s experience goes a long way.<\/p>\n

Another example would be a customer who is having difficulty with having responsive design through all browsers and screen sizes. You can act on this by asking \u201cDo you want me to design a cross-compatible website with responsive design through all screen sizes?\u201d<\/p>\n

Asking such questions is a great way to upsell because you acknowledge your customer\u2019s frustrations, showing them why you can provide value.<\/p>\n

Gather Information About Your Clients<\/h3>\n

If you have a way of contacting your clients, consider reaching out and giving a survey. This survey needs to have a way to gather information about all the frustrations and needs of your customers. Include questions like:<\/p>\n