{"id":38609,"date":"2021-05-05T10:00:05","date_gmt":"2021-05-05T14:00:05","guid":{"rendered":"https:\/\/simpleprogrammer.com\/?p=38609"},"modified":"2021-05-05T08:05:23","modified_gmt":"2021-05-05T12:05:23","slug":"sell-an-app-idea-9-steps","status":"publish","type":"post","link":"https:\/\/simpleprogrammer.com\/sell-an-app-idea-9-steps\/","title":{"rendered":"How To Sell an App Idea in 9 Steps"},"content":{"rendered":"

\"sellIn the market of modern innovations, ideas are as sell-eligible as full-fledged tech products. However, selling an application idea is much more difficult than selling an app that\u2019s ready for launch.<\/p>\n

The reason should be self-evident: You have nothing to show!<\/p>\n

The world is full of ideas, and not all of them are viable. This makes investors and audiences rightly suspicious when all there is to show is a ghostly concept without something tangible.<\/p>\n

Despite this challenge, you still can sell your app idea as long as you make sure you have some fundamentals covered.<\/p>\n

This is precisely what I\u2019ll share with you in this post, showing you how to prepare so you can maximize your chances of success.<\/p>\n

Selling Ideas for Apps: The 9-Step Strategy<\/h2>\n

Since ideas are not tangible, it is quite difficult to estimate their value<\/a>. Depending on the specifics of your idea, its relevance in the market, its features, and the problem that your application solves, your idea can be worth $5,000 to $500,000.<\/strong><\/p>\n

But first things first. So you have an app idea<\/a> \u2026 What\u2019s next? If you are quite sure you don\u2019t want to create a full-fledged solution, let\u2019s try to sell an app idea in nine steps.<\/p>\n

Make Sure Your Idea Is Viable<\/h3>\n

Before taking active steps on the way to selling an idea for an app, you need to make sure that it is viable\u2014that is, that it will be interesting to potential investors. At this stage, you have to use idea validation techniques such as market research<\/a>, competitor research, and focus group surveys.<\/p>\n

The first step is market research. Get started with a market overview, identifying your target audience: Who is more likely to be interested in your app, and why?<\/p>\n

Afterward, proceed with studying your competitors. Compare your ideas to those already realized by your competitors, and ascertain their strong and weak points.<\/p>\n

Finally, get in touch with some representative members of your target audience, and ask them to share their opinion on the app you are going to create.<\/p>\n

Look for Ways To Improve Your Idea Based on Research<\/h3>\n

Validating your idea, as I showed you above, isn\u2019t just about making sure you have a good idea. It\u2019s also about obtaining valuable insight on how to improve your app idea even further.<\/p>\n

Take advantage of this opportunity, and reuse your research results to make your app idea even more competitive. It will help you to make it even more attractive to potential investors and tech companies who would potentially like to use your app for their business.<\/p>\n

Also, consider mobile app development trends<\/a> that will be relevant in the near future. On-demand, mobile commerce, AI, and AR-powered applications are on the rise.<\/p>\n

Create a Prototype<\/h3>\n

After you have improved your app idea based on real-world research, you may proceed with creating the first prototype<\/a>.<\/p>\n

At first, you can draw your UI on paper. Then make a digital version with the help of UI design tools. This will help you to visualize your concept, prove it one more time with your target audience, and show it to potential investors along with your sales pitch and business plan.<\/p>\n

Write Down a Sales Pitch<\/h3>\n

A sales pitch is a 30-second story about your app idea that should confirm its value and prompt the desire to buy it.<\/p>\n

There are different approaches to drafting a sales pitch<\/a>, but it should be addressed to your target investors (investors interested in a specific niche), focus on the problem you are going to solve and on the way you will do it, and list the main benefits and values.<\/p>\n

Back It Up With a Business Plan<\/h3>\n

Writing a business plan is a challenging but still essential task. With its help, you will be able to explain to your investors what business opportunities your application opens up for them. For a business plan for an application that is still only an idea, you should pay attention to the following sections:<\/p>\n