{"id":37009,"date":"2020-08-31T10:00:50","date_gmt":"2020-08-31T14:00:50","guid":{"rendered":"https:\/\/simpleprogrammer.com\/?p=37009"},"modified":"2022-08-30T21:10:38","modified_gmt":"2022-08-31T01:10:38","slug":"client-testimonials-freelance-developer","status":"publish","type":"post","link":"https:\/\/simpleprogrammer.com\/client-testimonials-freelance-developer\/","title":{"rendered":"How To Gather Client Testimonials (And What To Do With Them) as a Freelance Developer"},"content":{"rendered":"

Most of us have, at one time or another, bought something because it was recommended to us by someone we trusted. This desire for human validation is part of human nature, according to Social Proof Theory<\/a>. We look to other people to emulate their actions in a given situation. And our desire for human validation can impact our purchasing choices.<\/p>\n

Freelance developers, like many service providers, can take advantage of this proven psychological principle. One of the best ways to attract new clients is to use social proof in the form of testimonials from happy customers. According to Optinmonster<\/a>, testimonials on a sales page can increase the number of sales or inquiries by 34%.<\/p>\n

But how do you gather those testimonials? And when you\u2019ve got them, what do you do with them?<\/p>\n

In this article, we\u2019ll look at the benefits of testimonials and how to leverage testimonials to grow your business as a freelance developer.<\/p>\n

To make the article actionable, I have illustrated my points with examples from freelance developers and programmers. They have allowed me to share how they use testimonials for their business in this guide.<\/p>\n

When Should You Collect Testimonials<\/h2>\n

In marketing and advertising, testimonials are statements that praise a product or service, by people who have used it. Here\u2019s an example from developer Ian Lunn:<\/p>\n

\"client
Image Source: ianlunn.co.uk<\/a><\/figcaption><\/figure>\n

Ideally, you should seek testimonials from clients you have worked with recently. Putting a system in place to review the quality of your work with clients is a good way to identify what you\u2019re doing right and where you have problems.<\/p>\n

Most companies and many consultants will get client feedback as part of their offboarding program. An offboarding program is a system for reviewing the quality of your service delivery at the end of a contract. A good offboarding program will do three things:<\/p>\n