{"id":36781,"date":"2020-07-24T10:00:57","date_gmt":"2020-07-24T14:00:57","guid":{"rendered":"https:\/\/simpleprogrammer.com\/?p=36781"},"modified":"2020-07-24T09:52:17","modified_gmt":"2020-07-24T13:52:17","slug":"seo-strategy-for-developers","status":"publish","type":"post","link":"https:\/\/simpleprogrammer.com\/seo-strategy-for-developers\/","title":{"rendered":"Why SEO Strategy is Important to Developers"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-36787\" src=\"https:\/\/simpleprogrammer.com\/wp-content\/uploads\/2020\/07\/SEO-strategy-flat.png\" alt=\"SEO for developers\" width=\"280\" height=\"280\" \/>Search Engine Optimization (SEO) has always been a buzzword for content marketing teams. But, SEO for developers? Why bother caring about it, right?<\/p>\n<p>Well, think twice.<\/p>\n<p>In a world where people are bombarded with so much content, you need to make sure that the code you write can impact a site\u2019s ability to sit in search engines\u2019 top results.<\/p>\n<p>That is to say, having a solid grasp on basic SEO will never hurt. In fact, it helps you with efficient coding and goes a long way to your website\u2019s overall success.<\/p>\n<p>Whereas programming and developing require a set of technical skills, good SEO practices require a different set of skills. But don\u2019t worry. It\u2019s not as daunting as you might think.<\/p>\n<p>This quick guide will walk you through your area of expertise, such as site speed optimization, <a href=\"https:\/\/www.amazon\/dp\/B00ECYZ7SU\/makithecompsi-20\" target=\"_blank\" rel=\"noopener noreferrer\">HTML improvements<\/a>, cross-platform compatibility, etc.<\/p>\n<p>Now, let\u2019s dive into SEO know-how from a developer standpoint.<\/p>\n<h2>What Does SEO Mean for Developers?<\/h2>\n<p>In general, SEO strategies aim to generate a website with a surge in search engine result page (SERP) rankings for users to find content quickly.<\/p>\n<p><a href=\"https:\/\/neilpatel.com\/blog\/first-page-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">More than 75%<\/a> of internet users don\u2019t even scroll past the first page of the SERPs. In that matter, you can be facilitators and contributors to better SERP rankings for websites you developed.<\/p>\n<p>SEO for developers means learning to code pages much more efficiently. Here, your coding and overall job are critical to the overall success of any SEO strategy.<\/p>\n<p>If you spend more time and effort to understand SEO for website developments, you can bring dramatic changes to websites.<\/p>\n<p>For instance, if you can drive more traffic to websites you create and make them rank on the front pages of Google, then it can give you more authority as a savvy developer and make you <a href=\"https:\/\/simpleprogrammer.com\/new-clients-remote-programmer-pandemic\/\" target=\"_blank\" rel=\"noopener noreferrer\">more employable<\/a>.<\/p>\n<h2>SEO Basics for Developers: Behind the Scenes<\/h2>\n<p>SEO is about much more than keyword research, link building, and content optimization. Some technical aspects are going on behind the scenes that help determine a site\u2019s rank in search results.<\/p>\n<p>Here are five areas where you, as a savvy developer, can build in better SEO from the ground up.<\/p>\n<h3>Page Speed<\/h3>\n<p>Page speed has become a factor for ranking in search engines. <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\" target=\"_blank\" rel=\"noopener noreferrer\">It affected 1%<\/a> of desktop search queries.<\/p>\n<p>The faster a site loads, the lower the bounce rate it\u2019ll get. It also means that the website with faster loading time helps visitors stay on the site or page for a long time, which increases the average time spent.<\/p>\n<p><a href=\"https:\/\/www.bluecorona.com\/blog\/how-fast-should-website-be\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google recommended<\/a> that an ideal page load time is under two seconds. Some sites and pages tend to include high-quality multimedia content (such as images and <a href=\"https:\/\/breadnbeyond.com\/video-marketing\/seo-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">videos<\/a>) to improve their SEO performance, resulting in longer load time.<\/p>\n<p>So, as a developer, consider the following:<\/p>\n<ul>\n<li>Avoid using images for effects, and use CSS instead.<\/li>\n<li>Pick image format carefully (smaller file sizes = quicker loading times).<\/li>\n<li>Reduce the size of HTML files, CSS, etc. sent to your visitor by enabling Gzip compression.<\/li>\n<\/ul>\n<h3>URL Structure<\/h3>\n<p>URL structure made it to <a href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u2019s top 200 ranking factors<\/a>. Reader-friendly, well-crafted URLs are concise and provide both users and search engines an easy-to-grasp indication of the destination page.<\/p>\n<p>Well-structured URLs can improve <a href=\"https:\/\/spdload.com\/blog\/ux-vs-ui-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">user experience<\/a>, since they provide visitors with a snippet clarifying what they can expect after they click the link.<\/p>\n<p>Below are handy ways to perfect the URL structure to hint search engines and send users to your website or page:<\/p>\n<ul>\n<li>Whenever possible, use a single domain subdomain.<\/li>\n<li>Include short-tail keyword for search visibility, but don\u2019t make it too long, since it\u2019ll appear as spammy.<\/li>\n<li>Avoid using unusual characters like tildes and carats, since bots can\u2019t detect them. You can use hyphens to separate words instead.<\/li>\n<\/ul>\n<h3>Meta Tags<\/h3>\n<p>Meta tags are strong SEO signals and can be the first impression a visitor gets from a website or page. They can help search engines, as well as website visitors, to contextualize and understand your website or page content.<\/p>\n<p>Meta tags include title tags, meta descriptions, header tags, <a href=\"https:\/\/clutch.co\/seo-firms\/resources\/meta-tags-that-improve-seo\" target=\"_blank\" rel=\"noopener noreferrer\">and more<\/a>. Like the URL structure, all meta tags should be concise and easy-to-understand to tell search engines that the website you developed is relevant and worth clicking.<\/p>\n<p>Here are some best practices you can use to optimize meta tags and boost the SEO efforts:<\/p>\n<ul>\n<li>Since Google ignores duplicate content, make sure to include a canonical tag (rel=&#8221; canonical&#8221;) if you do content syndication to link to the original source.<\/li>\n<li>Make sure you use simple language and add keywords for title tags and meta descriptions.<\/li>\n<\/ul>\n<h3>Mobile Optimization<\/h3>\n<p>More than <a href=\"https:\/\/datareportal.com\/global-digital-overview\" target=\"_blank\" rel=\"noopener noreferrer\">91%<\/a> of internet users access the internet with their hand-held devices. It\u2019s no surprise that a site that provides access to mobile devices has a higher chance of gaining more visitors.<\/p>\n<p>Creating a website with <a href=\"https:\/\/simpleprogrammer.com\/improve-mobile-web-accessibility\/\" target=\"_blank\" rel=\"noopener noreferrer\">flawless viewing on mobile devices<\/a> can attract more visitors and increase traffic. Therefore, it has a higher chance of appearing at the top of the search results.<\/p>\n<p>Here are things you should do to create a website with an engaging interface for mobile users:<\/p>\n<ul>\n<li>Avoid using popups, since they may annoy visitors. This can lead to a higher bounce rate.<\/li>\n<li>Try not to use Flash, since some of the users\u2019 mobile devices may not support the plugin. Use <a href=\"https:\/\/www.amazon\/dp\/0984442502\/makithecompsi-20\" target=\"_blank\" rel=\"noopener noreferrer\">HTML5 <\/a>instead.<\/li>\n<\/ul>\n<h3>Local Search Optimization<\/h3>\n<p>It\u2019s also crucial to pay attention to local search. <a href=\"https:\/\/blog.hubspot.com\/marketing\/local-seo-stats\" target=\"_blank\" rel=\"noopener noreferrer\">At least 46%<\/a> of all Google searches are looking for local information.<\/p>\n<p>In essence, you can help content marketing teams to increase local traffic by providing detailed business information (name, address, phone number) in Google My Business.<\/p>\n<p>And at the very least, here are some other things you should do to optimize your website for local search:<\/p>\n<ul>\n<li>Apply <a href=\"https:\/\/brainchildstudios.com\/blog\/local-seo\/what-is-local-business-schema\/\" target=\"_blank\" rel=\"noopener noreferrer\">local business schema<\/a> or structured data to make it easier for search engines to understand where you\u2019re located.<\/li>\n<li>Include city and state in meta tags (title tags, URLs, meta descriptions, etc.).<\/li>\n<li>Include an embedded Google Map that points to your Google Plus Local listing.<\/li>\n<\/ul>\n<h2>You\u2019ve Got This!<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-36789\" src=\"https:\/\/simpleprogrammer.com\/wp-content\/uploads\/2020\/07\/SEO.png\" alt=\"SEO for developers\" width=\"280\" height=\"280\" \/>With all of that said, you know that SEO isn\u2019t only for content marketing teams to work on. In fact, developers have a strong potential to perfect overall SEO efforts. By understanding the basic SEO for developers, you and your content marketing teams can live in perfect harmony.<\/p>\n<p>So, one thing you can bear in mind from this article is that your coding is a strong foundation for SEO.<\/p>\n<p>By consequence, ignoring the crucial role your site\u2019s coding plays in its overall SEO efforts is the same as building a house on a weak, unstable foundation.<\/p>\n<p>It\u2019s a dog-eat-dog competition in the digital world out there. It\u2019s essential to be the biggest dog in town. That is to say, the website you develop should be more than a simple URL. It\u2019s a lead generator, information source, and robust marketing machine when you invest more time to learn about SEO while creating it.<\/p>\n<p>Therefore, it is assumed that a developer will develop a creative, professional-looking website, one that can make it to the top pages of search engine results and pull people in, one that is worth investing in.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) has always been a buzzword for content marketing teams. But, SEO for developers? Why bother caring about it, right? Well, think twice. In a world where people are bombarded with so much content, you need to make sure that the code you write can impact a site\u2019s ability to sit in&#8230;<\/p>\n","protected":false},"author":1302,"featured_media":36786,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[2185,415,162229803,162229840,1981,2260],"tags":[],"class_list":["post-36781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-guest-post","category-programming","category-skills","category-tools","category-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why SEO Strategy is Important to Developers - Simple Programmer<\/title>\n<meta name=\"description\" content=\"SEO is no longer just a buzzword. In fact, developers play such an important role in dominating the competition in Google and other search engines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simpleprogrammer.com\/seo-strategy-for-developers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why SEO Strategy is Important to Developers - Simple Programmer\" \/>\n<meta property=\"og:description\" content=\"SEO is no longer just a buzzword. In fact, developers play such an important role in dominating the competition in Google and other search engines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simpleprogrammer.com\/seo-strategy-for-developers\/\" \/>\n<meta property=\"og:site_name\" content=\"Simple Programmer\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-24T14:00:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/simpleprogrammer.com\/wp-content\/uploads\/2020\/07\/SEO-strategy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/simpleprogrammer.com\\\/seo-strategy-for-developers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/simpleprogrammer.com\\\/seo-strategy-for-developers\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Why SEO Strategy is Important to Developers\",\"datePublished\":\"2020-07-24T14:00:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/simpleprogrammer.com\\\/seo-strategy-for-developers\\\/\"},\"wordCount\":1199,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/simpleprogrammer.com\\\/seo-strategy-for-developers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/simpleprogrammer.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/SEO-strategy.png\",\"articleSection\":[\"Best Practices\",\"Guest Post\",\"Programming\",\"Skills\",\"Tools\",\"Web Development\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/simpleprogrammer.com\\\/seo-strategy-for-developers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/simpleprogrammer.com\\\/seo-strategy-for-developers\\\/\",\"url\":\"https:\\\/\\\/simpleprogrammer.com\\\/seo-strategy-for-developers\\\/\",\"name\":\"Why SEO Strategy is Important to Developers - Simple Programmer\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/simpleprogrammer.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/simpleprogrammer.com\\\/seo-strategy-for-developers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/simpleprogrammer.com\\\/seo-strategy-for-developers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/simpleprogrammer.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/SEO-strategy.png\",\"datePublished\":\"2020-07-24T14:00:57+00:00\",\"author\":{\"@id\":\"\"},\"description\":\"SEO is no longer just a buzzword. 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