{"id":14860,"date":"2015-11-04T08:00:09","date_gmt":"2015-11-04T13:00:09","guid":{"rendered":"https:\/\/simpleprogrammer.com\/?p=14860"},"modified":"2015-11-04T06:01:00","modified_gmt":"2015-11-04T11:01:00","slug":"how-to-market-your-programming-services","status":"publish","type":"post","link":"https:\/\/simpleprogrammer.com\/how-to-market-your-programming-services\/","title":{"rendered":"How To Market Your Programming Services"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">So, you<\/span><span style=\"font-weight: 400;\">\u2019<\/span><span style=\"font-weight: 400;\">re a programmer gone freelance. You<\/span><span style=\"font-weight: 400;\">\u2019<\/span><span style=\"font-weight: 400;\">ve decided to go out there and start tweeting your horn about your programming skills and services. Great! Everyone needs a website, an app, or software today so you<\/span><span style=\"font-weight: 400;\">\u2019<\/span><span style=\"font-weight: 400;\">ll get plenty of work. <\/span>\\n\\n<span style=\"font-weight: 400;\">However,<\/span> <span style=\"font-weight: 400;\">having great programming skills doesn\u2019t guarantee you anything. People don&#8217;t care about coding, they only care about the end result of coding and the value a program brings to them. You know the value of your products, but how do you convince your potential clients about it? That is what marketing is for!<\/span>\\n\\n<\/p>\n<h2><span style=\"font-weight: 400;\">Identify Your Potential Clients<\/span><\/h2>\n<p>\\n\\n<span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14864\" src=\"https:\/\/simpleprogrammer.com\/wp-content\/uploads\/2015\/11\/Depositphotos_22143249_m-2015.jpg\" alt=\"business man hand choose check mark on box\" width=\"350\" height=\"237\" \/>How do you get your programming services in front of clients? You have two main routes:<\/span>\\n\\n<span style=\"line-height: 1.5;\">1) People who understand programming and are actively seeking programmers for their site and their clients.<\/span>\\n\\n<span style=\"font-weight: 400;\">These include design agencies who need skilled programmers to handle the geek side of some of their sites \/ clients<\/span><span style=\"font-weight: 400;\">\u2019 <\/span><span style=\"font-weight: 400;\">work. <\/span>\\n\\n<span style=\"font-weight: 400;\">2) People who do not understand programming and do not actively seek it, but can use your services. <\/span>\\n\\n<span style=\"font-weight: 400;\">These guys don&#8217;t care about development <\/span><span style=\"font-weight: 400;\">\u2013 <\/span><span style=\"font-weight: 400;\">they only care about the value it can bring to their <\/span><a href=\"http:\/\/get-a-wingman.com\/how-entrepreneurs-can-get-themselves-over-the-hump-and-become-better-leaders\/\"><span style=\"font-weight: 400;\">business<\/span><\/a><span style=\"font-weight: 400;\">. Here you need to stop selling development. Don<\/span><span style=\"font-weight: 400;\">\u2019<\/span><span style=\"font-weight: 400;\">t bother explaining how it works, just show them how your programming services can save their lives and make them more money. <\/span>\\n\\n<\/p>\n<h2><span style=\"font-weight: 400;\">Set Clear Intentions For Your Website<\/span><\/h2>\n<p>\\n\\n<span style=\"font-weight: 400;\">Before you start off with your content, you need to get clear on what your website is going to be all about. Ideally, you should have a list of all the things that you are planning to achieve with your website.<\/span>\\n\\n<span style=\"font-weight: 400;\">When someone visits your website, it<\/span><span style=\"font-weight: 400;\">\u2019<\/span><span style=\"font-weight: 400;\">s important that they understand immediately that you are the best solution to their problem. Anticipate your visitors\u2019 questions and add multiple calls to action on your site, whether it\u2019s to:<\/span>\\n\\n<\/p>\n<ul>\\n    <\/p>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">check out your portfolio<\/span><\/li>\n<p>\\n    <\/p>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">download a free template <\/span><\/li>\n<p>\\n    <\/p>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ask for a price quote directly<\/span><\/li>\n<p>\\n    <\/p>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">call your office<\/span><\/li>\n<p>\\n    <\/p>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">fill out a survey<\/span><\/li>\n<p>\\n<\/ul>\n<p>\\n\\n<span style=\"font-weight: 400;\">The better you can anticipate their needs, questions, and objections, the sooner you can close the deal and have them make you an offer.<\/span>\\n\\n<\/p>\n<h2><span style=\"font-weight: 400;\">How To Market Your Expertise<\/span><\/h2>\n<p>\\n\\n<span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-14866\" src=\"https:\/\/simpleprogrammer.com\/wp-content\/uploads\/2015\/11\/Depositphotos_29270411_m-2015.jpg\" alt=\"Happy man working with laptop\" width=\"350\" height=\"233\" \/>How do you actually go and market your expertise in your area? It&#8217;s a two-step process: <\/span>\\n\\n<span style=\"font-weight: 400;\">1) You, as a developer, must create valuable content that showcases your expertise. <\/span>\\n\\n<span style=\"font-weight: 400;\">This includes writing articles, ebooks, presentations, doing webinars, speaking at events, and essentially doing everything you can to get your name in front of as many people as possible. <\/span>\\n\\n<span style=\"font-weight: 400;\">Creating a portfolio can make a huge difference in landing a new client. Check out these examples for some inspiration:<\/span>\\n\\n<\/p>\n<ul>\\n    <\/p>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.rleonardi.com\/interactive-resume\/\"><span style=\"font-weight: 400;\">Robby Leonardi\u2019s interactive resume<\/span><\/a><span style=\"font-weight: 400;\"> (and his <\/span><a href=\"http:\/\/www.rleonardi.com\/design-portfolio\/\"><span style=\"font-weight: 400;\">design section<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<p>\\n    <\/p>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/keithclark.co.uk\/\"><span style=\"font-weight: 400;\">Keith Clark\u2019s clean page<\/span><\/a><\/li>\n<p>\\n    <\/p>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.adhamdannaway.com\/portfolio\"><span style=\"font-weight: 400;\">Adham Dannaway<\/span><\/a><span style=\"font-weight: 400;\"> (coder and designer combo)<\/span><\/li>\n<p>\\n    <\/p>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/grokcode.com\/programmer-portfolio\/\"><span style=\"font-weight: 400;\">Jess Johnson\u2019s portfolio<\/span><\/a><\/li>\n<p>\\n    <\/p>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"http:\/\/timmyomahony.com\/projects\/\">Timmy O\u2019Mahony\u2019s projects page<\/a><\/span><\/li>\n<p>\\n<\/ul>\n<p>\\n\\n<span style=\"font-weight: 400;\">You can either publish your samples on your own site, or post them on niche portfolio sites like <\/span><a href=\"https:\/\/www.behance.net\/\"><span style=\"font-weight: 400;\">Behance<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/github.com\/\"><span style=\"font-weight: 400;\">GitHub<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/coderwall.com\/welcome\"><span style=\"font-weight: 400;\">Coderwall<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>\\n\\n<span style=\"font-weight: 400;\">So before you make your next pitch, put together the best samples of your work and be prepared to share your excitement of working on those projects. It\u2019s cool to have great samples in your arsenal, but it\u2019s even cooler to be enthusiastic about your work, skills, and ideas.<\/span>\\n\\n<span style=\"font-weight: 400;\">2) Once the content is created, you need to make sure that people know about it. <\/span>\\n\\n<span style=\"font-weight: 400;\">Promoting your content is the next step in this process. You<\/span><span style=\"font-weight: 400;\">\u2019<\/span><span style=\"font-weight: 400;\">d be amazed how many tech people actually think it<\/span><span style=\"font-weight: 400;\">\u2019<\/span><span style=\"font-weight: 400;\">s not their job to push their services. It is! You need to educate your customers and show them with tutorials and case studies what you can do for them. <\/span>\\n\\n<span style=\"font-weight: 400;\">The best ways to reach out to these potential clients is to attend networking events, join programming organizations and clubs in your city, and make cold calls or send emails, among others.<\/span>\\n\\n<\/p>\n<h2><span style=\"font-weight: 400;\"><a href=\"https:\/\/simpleprogrammer.com\/2013\/06\/24\/3-easy-ways-to-market-yourself-as-a-software-developer\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14867\" src=\"https:\/\/simpleprogrammer.com\/wp-content\/uploads\/2015\/11\/Depositphotos_57644193_m-2015.jpg\" alt=\"Businessman at war\" width=\"233\" height=\"350\" \/><\/a><\/span><span style=\"font-weight: 400;\">Build A Content Creation Strategy<\/span><\/h2>\n<p>\\n\\n<span style=\"font-weight: 400;\"><a href=\"https:\/\/simpleprogrammer.com\/2013\/06\/24\/3-easy-ways-to-market-yourself-as-a-software-developer\/\">Marketing your programming services<\/a> is two-fold &#8211; it is not only important to market your services directly to your audience, it is also important to continue to build your online presence and let your clients find you.<\/span>\\n\\n<span style=\"font-weight: 400;\">Building a content creation strategy will help you establish your online presence and drive more traffic to your website. Being active in your niche is important and helps expand your community of fans and future clients. <\/span>\\n\\n<span style=\"font-weight: 400;\">Here are the steps to building an effective content strategy:<\/span>\\n\\n<span style=\"font-weight: 400;\">1) Create content based on popular keywords in your industry and post it on your blog and social media profiles. <\/span>\\n\\n<span style=\"font-weight: 400;\">Examples of keywords you can use in your content strategy:<\/span>\\n\\n<span style=\"font-weight: 400;\">\u201cWP themes\u201d<\/span>\\n\\n<span style=\"font-weight: 400;\">\u201csoftware applications\u201d<\/span>\\n\\n<span style=\"font-weight: 400;\">\u201cblog programming\u201d<\/span>\\n\\n<span style=\"font-weight: 400;\">\u201cmobile applications\u201c<\/span>\\n\\n<span style=\"font-weight: 400;\">\u201csystem administration\u201c<\/span>\\n\\n<span style=\"font-weight: 400;\">\u201cuser experience design\u201c<\/span>\\n\\n<span style=\"font-weight: 400;\">\u201cwebsite design and development\u201d<\/span>\\n\\n<span style=\"font-weight: 400;\">\u201cshopify developer\u201d<\/span>\\n\\n<span style=\"font-weight: 400;\">Creating an editorial calendar will also help you remain consistent with your content creation efforts and make sure you do have content to publish on a weekly basis.<\/span>\\n\\n<span style=\"font-weight: 400;\">2) Find popular sites in your niche that would be worth pursuing for guest blogging. Make sure their content \/ audience is aligned with the main issues your target audience has. Aim for 2-3 guest posts \/ week around specific keywords.<\/span>\\n\\n<span style=\"font-weight: 400;\">Measure your guest posting results to see exactly how valuable each guest post \/ blog is:<\/span>\\n\\n<\/p>\n<ul>\\n    <\/p>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of subscribers generated by your post (use a service like <\/span><a href=\"https:\/\/www.linkody.com\/\"><span style=\"font-weight: 400;\">Linkody<\/span><\/a><span style=\"font-weight: 400;\"> to track the backlinks to your site)<\/span><\/li>\n<p>\\n    <\/p>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incoming links<\/span><\/li>\n<p>\\n    <\/p>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Page views<\/span><\/li>\n<p>\\n    <\/p>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social shares<\/span><\/li>\n<p>\\n<\/ul>\n<p>\\n\\n<span style=\"font-weight: 400;\">3) Find popular posts in your niche and use the <\/span><span style=\"font-weight: 400;\">\u201c<\/span><a href=\"https:\/\/www.youtube.com\/watch?t=312&amp;v=pqe7u4yogoa\"><span style=\"font-weight: 400;\">Skyscraper technique<\/span><\/a><span style=\"font-weight: 400;\">\u201d <\/span><span style=\"font-weight: 400;\">to build your authority on top of that. <\/span>\\n\\n<span style=\"font-weight: 400;\">Essentially, you find great content that has been shared massively, make it even better (you can either make the content more thorough, update information, or create a better design) and then spread the word about your new content. <\/span>\\n\\n<\/p>\n<h2><span style=\"font-weight: 400;\">Differentiate or\u2026 Die <\/span><\/h2>\n<p>\\n\\n<span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-14868\" src=\"https:\/\/simpleprogrammer.com\/wp-content\/uploads\/2015\/11\/Depositphotos_77632950_m-2015.jpg\" alt=\"think different\" width=\"350\" height=\"233\" \/>Hopefully, these tips will get you excited about looking for new ways to promote your programming services. A super targeted marketing <a href=\"https:\/\/simpleprogrammer.com\/2010\/06\/07\/simple-branching-strategy-part-2-implementation\/\">strategy<\/a> will definitely get you more customers, more revenue, and create more buzz around your brand. <\/span>\\n\\n<span style=\"font-weight: 400;\">Always think like your ideal client every time you create a new piece of content, whether it\u2019s a new template, portfolio sample, Facebook post, or video tutorial or explainer. Pay attention to their level of expertise and create content they can understand. Don\u2019t leave them hanging and not seeing how your programming services could help grow their business.<\/span>\\n\\n<span style=\"font-weight: 400;\">Constantly think of new reasons why someone would buy your services over the competition. This approach alone will help you find unique ways to promote your programming services and grow your customer base.<\/span>\\n\\n<span style=\"font-weight: 400;\">Like with any product or service, your goal is not just to get sales, but also to build a following around your brand. That<\/span><span style=\"font-weight: 400;\">\u2019<\/span><span style=\"font-weight: 400;\">s the real golden goose: repeat customers. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, you\u2019re a programmer gone freelance. You\u2019ve decided to go out there and start tweeting your horn about your programming skills and services. Great! Everyone needs a website, an app, or software today so you\u2019ll get plenty of work. \\n\\nHowever, having great programming skills doesn\u2019t guarantee you anything. People don&#8217;t care about coding, they only&#8230;<\/p>\n","protected":false},"author":34,"featured_media":14863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[162229812,2185,162229213,162229823,2260],"tags":[],"class_list":["post-14860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-best-practices","category-marketing-3","category-software","category-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Market Your Programming Services - Simple Programmer<\/title>\n<meta name=\"description\" content=\"Market your programming expertise by clear intentions, identifying your clients, and a good content strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simpleprogrammer.com\/how-to-market-your-programming-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Market Your Programming Services - 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