App Development Archives - Simple Programmer https://simpleprogrammer.com/category/app-development/ Tue, 23 Aug 2022 22:35:55 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 5G App Development: How To Prepare for the Future of the Internet https://simpleprogrammer.com/5g-app-development/ Wed, 24 Aug 2022 14:00:02 +0000 https://simpleprogrammer.com/?p=41478 5G is the fifth generation of broadband cellular mobile networks and is expected to bring a huge change in the world of wireless technology. As a significant upgrade to the existing 4G network, 5G will provide faster download speeds, wider coverage, and stable connectivity. Moreover, the core properties of 5G make it a key investment...

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5G is the fifth generation of broadband cellular mobile networks and is expected to bring a huge change in the world of wireless technology. As a significant upgrade to the existing 4G network, 5G will provide faster download speeds, wider coverage, and stable connectivity.

Moreover, the core properties of 5G make it a key investment to support the future needs of the internet—as we’ll see in more detail below, 5G isn’t simply a better version of 4G. According to the mobile economy report, 5G is expected to reach two billion users by 2025.

Inevitably, a powerful upgrade like 5G is likely to have implications for software development as well. As a result, 5G is an immense opportunity for programmers to showcase their skills using the latest technology and deliver an improved user experience through next-generation mobile applications. Here is how developers can prepare their mobile applications to make the best use of 5G.

How 5G Differs From Everything That Came Before It

As I mentioned above, 5G is not just an improved version of 4G. Based on its properties, 5G promises to deliver the following features:

  • High speed wireless connectivity. 5G is expected to have a data rate of up to 10 Gbps, a significant improvement over the existing 4G.
  • Low latency. Equipped with Ultra Reliable Low Latency Communication, 5G will be able to deliver in milliseconds data that usually takes a lot longer on 4G networks.
  • Greater bandwidth. The 5G network is expected to have better connectivity across a wide range of mobile applications.

As a result of major enhancements, 5G will provide improved security levels for data transfers over the network. Keeping this in mind, developers will have to work on safer ways of authentication, like biometric measures. Apart from this, as 5G will have minimal issues regarding connectivity and latency, developers can introduce new features for mobile apps without worrying about performance. Let’s see how, in more detail.

Seamless Adoption of Artificial Intelligence

5G is going to be a game changer for the Internet of Things (IoT). High connectivity speed will enable broader adoption of IoT for wearable devices, smart gadgets, and sensor-based equipment. Along with this, developers can also leverage Artificial Intelligence (AI) and Machine Learning (ML) into their mobile apps to provide smarter services. With the help of AI-integrated apps, developers can provide powerful authentication to ensure safe and secure data distribution across networks.

Furthermore—and in order to ensure personalized experience—developers can take advantage of AI on the 5G network and work on features like voice recognition and automated chats. This is extremely helpful in cases of applications designed for highly mobile environments where users cannot constantly type their requirements.

Moreover, developers can aim toward self-learning apps that collect user data to improve engagement. Providing relatable content is extremely important in today’s competitive market, and it will become even simpler with 5G.

The rise of 5G in the future is going to make adoption of AI in mobile applications inevitable. Take this as your cue to start learning what you need to know about how AI development works. Focus on programming languages for AI such as Java, C++, and Python.

Next, try to get familiar with advanced Big Data technologies as AI developers have to tackle large volumes of data. While theoretical learning is a bonus, don’t forget the soft skills. Participate in projects that help improve your business intelligence skills to develop commercial ventures.

Fast Streaming for Immersive Gaming

5G promises broad coverage with faster download speeds and stable connectivity—all features expected to take Augmented Reality (AR) gaming to the next level. AR along with 360 video could help drive user engagement due to ultra fast streaming. Using 5G, developers will have the chance to build high-quality mobile applications to get users to experience immersive gaming.

Low latency for 5G will play a huge role in delivering smooth gameplay, even with a large number of concurrent users on the network. Such an improvement is key for competitive gaming where users require minimal delays. According to these updates, developers can focus on multiplayer online games as they will become easier to support with 5G.

In order to build a mobile application that involves AR and VR, developers must be comfortable working with game engines like Unity or Unreal. Such engines enable you to construct 3D settings. Along with game engines, you need to be familiar with programming languages such as C++, Javascript, and Swift. As an aspiring AR/VR developer, your go-to resource must be a coding bootcamp, which gets you up to speed in a short amount of time.

Explore Remote Machine Connectivity

Machine remote control has immense potential all over the world. With the advent of 5G technology, machine remote control is now possible in environments too dangerous for people to reach. In cases of disasters, emergency responders need real-time imagery access to perform time-sensitive actions. Enabled by 5G, responders can get 4K video quality to control drones and perform searches effectively.

So, what does all this mean for you? As a developer aspiring to make the most out of 5G, remote machine connectivity can be a new area for you to explore. A good example to look at are drone control apps. To start off you need a suitable Software Development Kit (SDK) along with some Application Programming Interfaces (API). It is important that you pay attention to non-functional requirements (NFRs) such as scalability, performance, maintenance, and security.

Testing is the key to developing a good drone control application. In order to carry out successful testing, ensure that your app works on a variety of mobile phones—your team can help you access hundreds of devices in the cloud for testing. Lastly, stay up to date with the current developments in the remote machine access or drone industry. Reading up will help you cater to the relevant market and needs of the customers.

Target the Right Industries

The 5G technology is slowly rolling out to multiple different industries with notable applications. Stakeholders are making arrangements to install 5G on a massive scale in order to bring out substantial change. As a developer you must be aware of where 5G is going to have the most impact and how you can use it to your advantage. Making just any mobile application is not going to have much value unless it’s targeted toward the right industry.

Manufacturing is a major industry where 5G will be used to monitor the status of millions of items in real time. Here technologies like IoT, robotics, and autonomous vehicles running on 5G networks have enabled 50% more time saved and 30% more productivity. 

The next big industry to benefit from 5G is healthcare. In hospitals, 5G can do much more than track equipment. Cue Telehealth: 5G will enable remote monitoring via wearable devices and let surgeons perform a procedure on a patient in a different location.

Another viable industry that would be interesting to look at is retail. 5G will optimize supply chain operations through ultra accurate tracking abilities. Apart from this, the integration of AR/VR will change the way consumers and brands interact, giving customers access to physical stores just through their smartphones.

Keeping these examples in mind, it is possible to say that there are endless opportunities for developers once 5G hits the markets. However, as a developer, you should specialize in areas you have a strong interest in. Mass implementation of 5G is still underway and this gives you time to explore your strengths and learn more about what works for you.

Learn About Ambient Computing

The adoption of 5G is a pathway to integration of new technologies in our daily lives. One such technology on the hype these days is known as ambient computing. The goal of ambient computing is to reduce the interaction between machines and humans. With ambient computing enabled, you won’t need to interact actively with a device; instead, devices will respond to your actions.

The mass adoption of 5G will facilitate the prevalence of ambient computing in your everyday life. Cue mobile app development: Ambient computing is a field that has immense potential. While ambient computing sounds a lot like IoT, there are a few differences. IoT is still considered to be screen centric while the goal of “ambient” technology is to remove the role of the devices altogether.

Some examples of ambient applications include self-driving cars and automatic sensors to detect wear and tear in devices to schedule maintenance.

As a developer you need tools that help you create app-centric technology, such as Flutter. By using Flutter, you can focus on creating the app rather than thinking about catering to a certain device. To develop with Flutter you need to learn a programming language called Dart—mainly focused on front end development for mobile and web applications.

Embrace the Upcoming 5G Revolution

The 5G technology is almost here and you should be ready for it. Due to its high speed connectivity and bandwidth, 5G is going to offer benefits never seen before. With unique features such as IoT, AR/VR, and remote machine control, 5G is your signal to explore your interests and dive out of your comfort zone. As a developer, you should focus on areas that drive your passion and acquire the skills to pursue it.

5G adoption is going to eliminate a lot of development limitations and this is going to be a huge opportunity for programmers to build apps with new functionalities and solutions. Consequently, the development industry will slowly change its pace, adjusting to the new stability offered by 5G.

Having fewer limitations means more freedom to create high-performance applications. So now is the time to prepare—learn the skills, practice the tools, and get ready to face the internet revolution head-on!

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Steps to Follow during IoT App Development—Its Ultimate Business Value https://simpleprogrammer.com/steps-to-follow-iot-app-development/ Wed, 17 Aug 2022 14:00:21 +0000 https://simpleprogrammer.com/?p=41451 Companies who dream of staying ahead of the competition look for ways to achieve the aspect faster by inculcating innovations. Hence, the adoption of new technologies has become vital. Here, IoT takes the centre stage. IoT, also known as the Internet of Things, is a form of technology that offers devices the capability to create...

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Companies who dream of staying ahead of the competition look for ways to achieve the aspect faster by inculcating innovations. Hence, the adoption of new technologies has become vital. Here, IoT takes the centre stage.

IoT, also known as the Internet of Things, is a form of technology that offers devices the capability to create a global communication network by seamless data exchange via the internet.

Therefore, customers can access data remotely, manage smart devices seamlessly, and so on.

This is why businesses channel using the technology in their app development strategy to function smartly and efficiently.

This is what we are going to cover in the article here. After reading it, you will know how to develop an IoT app.

Reasons Why IoT is Popular

Simplifies Decision Making

With the device possessing a wide array of sensors, acquiring data from multiple sources gets streamlined. Therefore, it becomes easy to act on those data seamlessly.

For instance, smartphones keep a smart tap on the user behaviour. Based on the behaviour, they provide suggestions to the companies so that new features get included, and user retention is maximum on the device.

Due to the constant influx of data, it becomes easy for businesses to gain insight into the latest trends in device usage and gain an idea of their multiple strengths and weaknesses. This is a possible courtesy of the presence of embedded sensors and processors that make it easy to perform data analysis. Hence, in a nutshell, it ensures that decision making gets streamlined for the business.

Automates Daily Tasks

IoT allows to automate daily tasks and ensures that workload is not much. Smart fridges, for example, help users know beforehand if the food inside has passed or is about to pass its expiration date and they need to order more.

Allows to Maintain Control Over Different Operation Areas

One of the prime advantages related to the interconnection of smart devices is ensuring automated control over different areas of operation. This contains areas like inventory management, shipping, tracking, etc.

With multiple sensors in the device, it becomes easy to perform all these different tasks with utmost ease and convenience.

Ensures Operational Safety

The presence of IoT devices like surveillance cameras and motion sensors allows for ensuring the utmost security of an enterprise.

It ascertains that mishaps such as thefts, and corporate espionage do not happen, thereby making its way into the good books of investors and business partners.

Using smart interconnected devices offers the following advantages.

  • Ensures better staff productivity
  • Allows better resource and asset usage
  • Helps in achieving better business opportunities
  • Creates a trustworthy image of the brand

With knowledge of these different benefits associated with IoT, let us now gain insight into the architecture and the buildup of this technology that allows achieving these advantages with utmost ease and convenience.

IoT App Development – Components and Tech Stacks Used

iot app development

In the image above, you can observe there are six main aspects that are particularly used for IoT app development. These include connectivity and network layer, user interface, software, endpoints, cloud computing and hardware. We explain each of these in detail below.

Components Used during IoT App Development

  1. Internet access to transmit information to the cloud database.
  2. UI for seamless communication between the user and the computer system.
  3. Software like framework, embedded systems, partner systems, and middleware are necessary as they help in tasks like data gathering, device integration, etc.
  4. Endpoints allow for extending computing power so that acting on the information received from the internet is straightforward.
  5. Cloud computing simplifies the way huge packets produced by IoT get sent across the internet.
  6. Hardware to control different processes and features like system activation, authentication, communication, etc.

Knowing the different components, let’s understand the tech stacks used.

  1. Programming languages like Java for seamless data transfer to the conventional databases
  2. Cloud platforms to protect the business against possible losses which may take place due to service outage
  3. Sensors do not require a direct internet connection. Hence, it becomes easy to transmit data without even the presence of an active internet connection.
  4. Frameworks help to seamlessly handle data chunks, design the app architecture, and write codes of a particular nature.
  5. Protocols help to extract information of crucial nature from the different data components.

With the idea of the different tech stacks and components involved in IoT app development, you must get knowledge on how to perform this task so that you can allow seamless data privacy, smooth communication, and so on.

How to Build an IoT App?

iot app development
Image source: markovate.com

In the image above, you can check the different paths you have to cross when you have the goal of achieving successful IoT app development.

They include

  • Project discussion
  • Formulating an app development strategy
  • Creating a prototype and app design
  • Embarking on the journey of app development
  • App Testing
  • App Release

Continue reading to know each of these aspects in detail.

Project Discussion

Project discussion is extremely important as until and unless the development experts have thorough knowledge of the project, its success cannot be guaranteed. Therefore, a comprehensive conversation with the IoT project manager must take place to ascertain that the developers have knowledge of comprehending user interaction with different goods through the app built.

Formulating an App Development Strategy

The next crucial step is to have an app development strategy in place to ensure tasks like cross-platform interoperability and privacy protection are easy to achieve.

Collaborate with the project manager to create a robust plan with a timetable and project scope for the different hardware and software so that the end solution is high-quality. Also, it will ascertain the app allows data collection and processing to take place conveniently.

Creating a Prototype and App Design

Creating a prototype helps achieve two main aspects by analysing the different aspects of the product’s business case. Most importantly, it helps validate the product’s business case as well.

Therefore, you must place focus on creating an app prototype and on the app design to get a vision of how the end-product will appear.

Embarking on Journey of App Development

Connecting with a company having specialisation in the task is another main step you need to follow.

Channelling their aptitude in issue resolution using algorithms and data structures, programming, and error handling, they will give you access to a solution that provides you with long-term business benefits.

App Testing

The next important step is to test the app to assess the app’s performance on functional parameters, service compatibility, based on safety, based on connectivity, and so on to know if these areas are met by the final app and if it can get launched to the public in hindsight or not.

App Release

Once you identify safety, privacy, and have comprehensive clarity on the parameters like privacy getting met, you can have the app released.

Adhering to all these steps will ascertain the IoT app development journey for you remains unique and help you achieve industry growth and success side-by-side.

It is equally recommended that you keep these tips in mind to maintain data privacy and keep interconnection between devices seamlessly when you use this technology within your app development journey.

Tips to Ascertain Successful IoT App Development

Embarking on the journey for successful IoT app development? This demands you first to know the architecture. It helps you build a robust IoT app. Plan strategically and remember these tips. These together will give you the support to develop an app that successfully protects user data, automates operations, and enhances how customer service and retention take place.

  • Create a roadmap—a well-defined project scope comprising deliverables and timelines for the project to move systematically.
  • Select a platform that allows you to get maximum ROI and helps you get an estimate of your performance seamlessly.
  • Assess different security concerns by using the right set of firewalls, and anti-malware products making sure they are updated.
  • Check if speed and scalability are achieved through the end-solution so that tasks like data streaming become easy to perform and also it becomes easy to match up to increased data volumes.

Concluding Words

With these tips, you can go ahead and embark on the journey of IoT app development for your business. Following the right set of steps along this path will allow you to conveniently collect real-time data and attain maximum business advantages in the shortest time possible.

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Best Practices for Mobile UX Designs https://simpleprogrammer.com/best-practices-mobile-ux-designs/ Wed, 10 Aug 2022 14:00:04 +0000 https://simpleprogrammer.com/?p=41376 As per a report compiled by Statista in 2021, the number of mobile users worldwide stood at 7.1 billion. It is expected to upsurge and reach a whopping 7.49 billion users by 2025! With that estimate, it is clear that there will also be an increase in mobile applications. With millions of mobile applications already...

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mobile ux designAs per a report compiled by Statista in 2021, the number of mobile users worldwide stood at 7.1 billion. It is expected to upsurge and reach a whopping 7.49 billion users by 2025! With that estimate, it is clear that there will also be an increase in mobile applications.

With millions of mobile applications already present on the Google Play Store and Apple App Store, it is indeed tough for a designer to choose the right inspiration.

But have you ever wondered what hooks a user on one particular application despite the various other mobile apps available to them? Flawless user interface (UI) design and intuitive user experience (UX) design are two of the key factors.

The first impression of a mobile application is always related to UI/UX design. Hence, mobile app designers must closely track the latest and best UI/UX design trends. Here’s a glance at some of the best practices to design mobile apps in 2022.

How Can Mobile UI/UX Design Be More User-Friendly?

UI/UX design is the process of creating apps and software that can be seamlessly navigated and smoothly configured across various mobile screen sizes.

So, let’s learn more about the mobile UI/UX design best practices that will prevail in 2022.

1. Air Gesture

When mobile phones are integrated with amazing UX, using them becomes engaging. This example involves using body gestures to perform an action; the hand can be swiped in front of the screen to take a screenshot (as shown below).

mobile ux designs
SOURCE: Samsungtechwin.Com

It is quite simple to use. A lot of Android phones manufactured by Samsung, Xiaomi, Google, and other android mobile manufacturers have integrated this feature into their flagship phones.

A significant advantage of using air gestures lies in its intuitiveness. Different gestures like swiping fingers left and right or up and down are integrated for controlling various navigation on the device. In short, gestures are here to stay.

2. Scrollytelling

That’s not a typo—you’re reading it right! Scrollytelling is a fusion of ‘scrolling’ and ‘storytelling’, wherein designers use techniques such as parallax scrolling to eliminate the monotony of static images.

mobile ux design
SOURCE: Moooi.com

The dynamic interaction of text, audio, and visuals creates a rhythmic flow. Moooi is one such example that uses parallax scrolling. The effects on the website give a pleasing visual tour as if the contents are exhibited in a museum.

3. The Rule of Thumb

When the UI design ideas are boggling your mind, and you don’t know where to begin, pay attention to the thumb zone. Many mobile users operate their devices single-handedly, with a vast majority using one thumb.

The ‘thumb zone’ is the area of the screen where your thumb can easily reach for scrolling, swiping, and reaching tab bars.

mobile ux designs
SOURCE: Miro.medium.com

The heatmap above clarifies the natural positioning of the thumb along with “ow” and “stretch” zones. You can see that the percentage of the area of reachability decreases with increasing mobile screen sizes.

4. Voice Search

“Hey Alexa, play MONTERO by Lil Nas X!”

People often use voice commands to simplify their search or when they want to take a break from typing.

Voice search shows the result just by the individual’s voice command. The feature of voice search was integrated after heavy user research by brands.

Although it was introduced a decade ago, people became familiar with its convenience more recently. Hence, voice search is a fresh addition to the list of UX design best practices. Several e-commerce websites and mobile applications have integrated the feature for consumers to use.

SOURCE: Statista

The graph predicts the expected growth of the use of voice assistants across the globe. By 2024, the number of users is projected to rise to 8.4 billion!

5. Virtual Reality

Virtual reality (VR) is a technological revolution. Globally renowned brands like IKEA, Apple, and BMW have integrated VR for a surprisingly seamless experience for their consumers.

mobile ux designs
SOURCE: IKEA

This is because the VR market is expected to grow from five billion to 12 billion dollars by 2024. Previously, the IKEA app allowed its users to place their furniture virtually. But with the new update, users can capture the whole room plan and redesign it accordingly.

6. Emotive Interaction

Humans are emotional beings. Injecting emotion into mobile applications is a clever mobile UI design trend. Many brands like Duolingo and MailChimp have been using this trend in their respective applications.

SOURCE: 99designs

Animations and other visual effects, like the ones you see above, mimic human interactions. Similarly, Duolingo has characters that applaud the user when they complete a task and reward them with points.

7. Concise UX Writing

If users are not able to find what they are looking for, they’ll simply exit the app. So, how can we avoid this? The answer lies in microcopy—the tiny bits of copy on buttons and input fields that guide users through their experience within an app.

Microcopy is a vital aspect of mobile UX design—if the microcopy does not guide the user seamlessly through the application, they will find the experience frustrating. Put simply, instead of decorating the content with fluff, it is always better to deliver the message as concisely and informatively as possible.

Google stated that their engagement rate rose by 17% when the microcopy was revised from “hotel rooms” to “check availability” for better reservation results. Even the smallest copy matters in UI/UX design!

Bonus Tips

Read on for a few extra tips to avoid committing design blunders!

  • Avoid aimless revamping

When you do not have a clear goal for injecting something new into the app’s UX design, abort the mission! Your needless update may have the opposite effect you want; you may shock the user instead of delighting them.

  • Don’t forget to prototype

Another blunder that you must steer clear of is not performing adequate testing. Multi-stage tests on an app ensure that you are heading in the right direction. Never skip the prototyping stage!

  • Keep it simple

It is always better to declutter instead of stuffing unneeded elements into the design. If you think there is something that can be removed from the design without sacrificing functionality, remove it.

That’s All, Folks!

You now know all the latest UI/UX design trends that will prevail in 2022. These modern trends are about creative scrolling, visualizing the data, and offering a seamless experience to users. However, keep in mind the UX design blunders that are mistaken for trends.

All these trends will work for mobile app designers; however, you must figure out the proper requisites for the business and users before implementing the changes. Now, go forth—the world of UI/UX design awaits!

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How To Create a Dating App Like Tinder https://simpleprogrammer.com/create-a-dating-app/ Fri, 29 Jul 2022 14:00:48 +0000 https://simpleprogrammer.com/?p=41249 Dating apps not only bring many individuals a step closer to their dating partners and potential soulmates, but they are also a great business venture. For developers, dating apps can earn a handsome profit. Indeed, the statistics are telling. In May 2021, Tinder saw 6.5 million downloads. It was followed by Badoo with 3.9 million...

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Dating apps not only bring many individuals a step closer to their dating partners and potential soulmates, but they are also a great business venture. For developers, dating apps can earn a handsome profit.

Indeed, the statistics are telling. In May 2021, Tinder saw 6.5 million downloads. It was followed by Badoo with 3.9 million and Bumble with more than 1.7 million.

Dating apps—particularly for casual dating and hookups—are a growing trend. The forecast for 2024 indicates a total number of 280 million users of dating apps, with 113 million users seeking a match and 70 million users looking for casual dating.

Nonetheless, the dating app development process is not as easy as it may sound. A lot of homework must be done before creating a dating app like Tinder.

Though it would be unlikely for your app to dethrone Tinder, people are still likely to use it if it’s been properly developed by considering factors like graphics, UX, and features. If you are thinking about how to create a dating app, I’ve got you covered. Keep reading and I’ll give a walk-through of everything you need to know to set up a dating app like Tinder.

Identify Your Competition

There are already so many dating apps active in the market—why would we need another one? Simple: Because there’s always room for something new if it fills a gap in the dating app world.

If a new dating app has a unique feature that can delight users, it can promise better results in terms of more downloads and increased conversions.

Hence, competitor analysis is mandatory, since it gives deeper insights into creating the right dating app. Competitor analysis identifies the weak and strong points of your rivals. Such details will help in determining an effective strategy for building a dating app.

Taking a closer look at the features of a competitor’s app never did any harm. It is vital to figure out what a competitor does that makes it stand out from the crowd. Similarly, noting their blunders can help prevent you from making potential mistakes in your own development process.

Matching Algorithms

Popular dating apps like Bumble, OkCupid, Tinder, Hinge, Grindr, etc., have a similar tech stack and a different set of algorithms. It is the algorithm magic that binds all dating app users together. Users tend to stick with an app as long as the app’s algorithms are displaying desired results.

Users are divided based on the search results shown in these apps. For instance,  some users prefer potential matches who have common tastes, whereas some prefer those who appear charming.

Consequently, there are not many mathematical calculations involved; it’s mainly preferences that matter. And here is where experimenting with artificial intelligence comes into the picture. Dating software development companies (and this section) focus on certain algorithms that cannot be ignored.

Location-Based Algorithms

The location-based algorithm specifies results for the user within a particular area. Individuals can find their potential partner as per their preferred location within a city or state.

Many dating app developers monetize the app by offering in-app purchases for expanding the search radius. Users need to render a certain fee for expanding their specified location.

Behavior-Based Algorithms

Nothing feels better when you and your potential partner have the same tastes and choices! A behavioral approach is another way of accumulating users’ data and bringing up profiles with similar interests.

create a dating app
Source: Quora

Since people do not disclose everything related to their interests, the behavioral-based algorithm is the best solution. It gathers the data of the user based on their social media handles, preferred playlists, etc., which helps in determining the right match based on common interests.

Non-Overwhelming Structure and Design

The golden, unspoken rule for making a successful dating app like Tinder or OkCupid, is zero complexity for the user. An app that doesn’t overwhelm its users comes out ahead in the long run. Let’s dive in and understand more about the specifics of design for dating apps.

A Catchy Name

The name should complement the core functionality of the app, helping to make it relatable to users. OkCupid, undoubtedly, is the best example of a catchy name for a dating app.

Target Audience

An app cannot sustain itself in the competition unless it is being utilized by the target audience. This applies to every dating app on the Google Play Store and App Store. Young adults are the prime demographic for dating apps, and it is vital to integrate the right set of features for the target audience.

For example, Bumble has a set of advanced features in its premium version. It allows users to filter the preferences based on physical features like height, weight, smoking/drinking habits, education, etc.

Pleasing UI Design

Modern yet intuitive UI design keeps the user hooked on the dating app. Be it Tinder, Bumble, or OkCupid, the UI design is trendy yet simple. Look at the login designs of Tinder and Bumble compared below.

create a dating app
SOURCE: Miro. medium

They neither overwhelm nor confuse the user. In fact, such designs are easily understood by new users because they’re directing the user to log in through different options. Simple as that!

Technology Stack Needed

It’s now time to… pop the question: How do you make a dating app?

Software developers must choose the correct software for each development. Dating app development is no different and has its own specific requirements.

  • Programming: Java, Kotlin, Swift. These languages do not require hardcore coding skills. The code can be easily amended without starting from scratch.
  • Database: MongoDB, SQL, Redis. All these are open-source platforms with features like ad-hoc queries, replication, file storage, load balancing, etc. These databases are considered perfect for storing user data in the cloud.
  • Framework: React Router, Node.js, Express.js. These open-source frameworks help in building scalable network apps.
  • Cloud Storage: AWS. For many dating applications, AWS is the king of storage, because it gives access to data anywhere, at any time. It eliminates the demand for buying your own storage space.
  • Web Server: Nginx. A web server is a vital element for distributing content on the web/app. Nginx is one of the top choices for handling over 10K connections simultaneously.
  • Payment Gateways: Stripe, PayPal. Users need to render a fee for utilizing paid features of the app. PayPal and Stripe are regarded as useful because of the international usage of these payment apps.
  • General Utilities: Google Maps, Google Analytics, Optimizely. Tracking the number of users from every location helps developers to bring in custom features/services that are desired.

The MVP Requirements

Everyone wants to create a dating app that stands out from the competition and has unique features. However, a particular set of features must be present in every dating app development arsenal to ensure smooth operation. The following sections share which features must be included and what each entails.

  • Easy Sign-in. The traditional sign-in process is history. Users appreciate the instant sign-in process that keeps the hassle of forgetting their password at bay. Hence, you should allow users to sign in using their Google or Facebook accounts.
  • User Profile. The user profile is the identity of the dating app user. Here, all details and preferences of the user are shared. Since the information is extracted from social media handles, no user needs to put extra effort into filling in the information manually.
  • Geolocation. This feature makes it easier for the user to identify the location of the potential match. They may change their location preferences for dating purposes.
  • Chatting. The feature of chatting allows the user to initiate a conversation with potential matches. Such a feature makes it easier for both users to break the ice and strike up a friendly conversation.
  • Matching. The matching feature is the heart and soul of dating apps. When there’s a match, users can then initiate a conversation and may choose to meet in person.
  • Push Notifications. Dating app users will receive all notifications related to chats, profile visits, heart ratings, etc., under the push notification section.
  • Swiping Feature. Swiping is common in dating apps. Such a feature simplifies selecting/rejecting profiles of potential matches. Swiping right indicates selection, whereas, swiping left means not interested.
Create a dating app
Source: Dribbble

How Do Dating Apps Generate Revenue?

Dating apps can generate revenue through widely accepted monetization strategies. Here’s a quick look at some of the ways to monetize a dating app.

  • Ad-free Content. Users can pay a certain amount to subscribe to the ad-free content of the app. This is a biannual or annual subscription where users do not receive any ads.
  • Gifts. Premium subscription app users can gain access to additional features, such as sending gifts to potential partners while chatting. This feature can be integrated with a fixed fee.
  • Unlimited Right Swipes. Dating apps like Tinder and Bumble follow this evergreen strategy. They offer unlimited swipes through the premium upgrade where users get the benefit of more right swipes.

How To Build a Dating App Like Tinder

The concept of dating apps has proved to be a superb innovation. Building a dating app isn’t rocket science, but a streamlined development approach with the right set of strategies related to its marketing is required.

By integrating the right features, algorithms, and tech stack, building a successful dating app will be smooth sailing. It doesn’t demand out-of-the-box thinking, just addressing specific requirements and desires of users.

The ideas and points shared above will help you on your journey to creating a stellar dating app. And if you already have a unique idea for a dating app that will fill a gap in the market, you’re well on your way!

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A Quick Guide to Cross-Platform App Development https://simpleprogrammer.com/cross-platform-app-development/ Mon, 11 Jul 2022 14:00:14 +0000 https://simpleprogrammer.com/?p=41172 Mobile apps are everywhere. More than 65,000 new Android apps were released through the Google Play Store in the last month of 2021. As a result of this competition, it is incredibly challenging for businesses to get their apps noticed. Even when an app does get noticed, it’s difficult to retain users. On average, an...

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Mobile apps are everywhere. More than 65,000 new Android apps were released through the Google Play Store in the last month of 2021. As a result of this competition, it is incredibly challenging for businesses to get their apps noticed.

Even when an app does get noticed, it’s difficult to retain users. On average, an app loses 77% of daily active users (DAUs) after just three days, while more than 95% of them are gone within three months.

What does it take to get a mobile app noticed and get users to keep using it? Is there a formula that results in a large number of app downloads in the blink of an eye? If you’re ready to learn the secret sauce, you’ve come to the right place.

In this guide to cross-platform mobile app development, I will discuss what cross-platform app development is, how it differs from native development, what benefits it offers, and what the best cross-platform app development frameworks available for businesses are today. In a nutshell, this is going to be your complete guide to cross-platform app development.

What Is Cross-Platform App Development?

Mobile apps that are compatible with more than one operating system are known as cross-platform apps. These apps are developed using cross-platform frameworks.

Cross-platform apps are gaining tremendous popularity due to their ability to support multiple mobile OS. This way companies can save thousands of dollars by releasing their product relatively faster using a single codebase. Google’s Flutter and Facebook’s React Native are two widely used cross-platform mobile app development frameworks.

Some popular apps built using cross-platform app development frameworks include:

  • The New York Times
  • Instagram
  • Facebook
  • Google Ads
  • Skype
  • Pinterest
  • Bloomberg
  • Tesla

How Does Cross-Platform App Development Differ From Native App Development?

Cross-platform vs native has been a never-ending debate throughout the years. Both are champs and capable of delivering a robust mobile app.

However, there are some significant differences between native and cross-platform app development approaches. These differences in approach can help you build an active strategy for your minimum viable product and path forward.

So let’s take a closer look at the differences between these two approaches.

Basis Native Cross-Platform
User Interface/UX Platform specific interactive UI Generally common UI for all sorts of apps
Customization Full Full, yet varies from app to app
Manpower  Big team size; different team for different platform Small team is enough for all platforms
Development Cost Comparatively higher than cross-platform Cost-effective
Technologies Used Object C, Swift, Java, Kotlin JavaScript, C#, Dart
Performance Smooth Performance issues can be resolved with certain workarounds
3rd Party SDKs Excellent availability Easily available
Ease of Development Smooth Smooth

Ultimately, no matter how good native might be, cross-platform technologies have always been the first choice of app developers and entrepreneurs. Let’s see why.

What Are the Benefits of Cross-Platform App Development?

Now that you have an idea about cross-platform vs native, it’s time to explore further and get to know the benefits of cross-platform mobile app development.

Easy and Fast Development Process

The IT and tech industry is one of the fastest growing industries in the world. So if you choose to go with cross-platform technologies, you will be able to launch your product much faster. Thus, neither the developers nor the businesses have to wait around for their initial release.

Loved by People

The UI/UX is one of decisive factors in any app’s future success. A well-designed UI would touch the heart of your audience, while a bad one would puzzle them. Here, cross-platform technologies work wonders.

Apps designed in this way are able to take full advantage of UX components. This not only simplifies the user interface but also enhances the overall design. Furthermore, this is one of the reasons why chief design officers (CDOs) prefer cross-platform applications—such as React Native—for UI design.

Exposure to Wide Customer Base

There was a time when native app development was most prevalent. That means, if an app was developed for iOS, it was meant for iPhone users only, not for Android or Windows.

This practice failed to capture the attention of the masses, and then the cross-platform app development approach came into the picture. Now almost all apps made using cross-platform frameworks are able to run on a variety of operating systems including iOS and Android.

Moreover, some smartwatches and smart home appliances/devices are supported as well. This way, businesses can maximize their outreach with just a single codebase.

Quick and Easy Updates

As I mentioned, IT and tech is one of the fastest growing industries in the world. As a result, apps tend to get updates quite fast. However, updating apps frequently—and, above all, adding new features in the updates—would have been an absolute nightmare for small and medium-sized enterprises (SMEs) if cross-platform frameworks were not available.

Cross-platform built apps’ code can be reused up to 90%, which drastically reduces the cost without hurting the total revenue.

Cost Effective

With so many benefits at such little cost, it is pretty obvious that cross-platform built apps are easy on the pocket. Even a bootstrapped business or someone with a tight budget can have their app developed with a minimum investment.

What Are the Best Cross-Platform App Development Frameworks Available for Businesses?

There are many cross-platform app frameworks available to use for free. If you asked me to pick the best of the best, I would choose React Native without a second thought. Nevertheless, here are some of the best cross-platform app development frameworks along with case studies for you to consider.

You Are Now Ready to Develop a Cross-Platform App!

Apps are the trend. They are your users’ demand. They are truly revenue-generating machines masquerading as tiny programs. Lots of businesses have established themselves with the help of mobile apps, and many are continuing to do so.

From easy and fast development to a wide customer base, and from quick updates to cutting cost, cross-platform development definitely has many benefits. Take advantage of them, and take your app to the next level—the simple way!

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The Not-a-Noob Guide for Expense Tracking App Development https://simpleprogrammer.com/expense-tracking-app-development/ Wed, 29 Jun 2022 14:00:41 +0000 https://simpleprogrammer.com/?p=41120 Mobile apps play a key role in simplifying our lives. From shopping for clothes to purchasing groceries, everything can be done through a mobile application. The process of managing your personal spending is not untouched by this digital revolution—if you can buy it, you can track it with an app. The increasing pace of technological...

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Mobile apps play a key role in simplifying our lives. From shopping for clothes to purchasing groceries, everything can be done through a mobile application. The process of managing your personal spending is not untouched by this digital revolution—if you can buy it, you can track it with an app.

The increasing pace of technological advancements has brought numerous expense tracking apps to the market. Forbes unrolled a list of the top money management apps for 2022 in the USA. Most of these apps have the ideal framework, features, and subscription plans to inspire Americans to make good use of them for managing their cash flow.

Expense tracking apps are perfect for people who need help managing their personal finances, especially since apps automate the process. (No rocket science required!)

If you are thinking of developing an expense management app, I’ve got you covered. Ahead, you’ll read about some top reasons for developing an expense tracking app along with some vital features.

Not to mention, you’ll gain insight into the overall expenditure for creating expense tracking app development software.

Why Expense Tracking Apps Are Required

You might be thinking, “There are so many expense tracking apps on the market that track real-time cash flow. How can my expense tracker compete?”

And I’m here to tell you, “That’s true!” But I’ve also come fully armed with some concrete suggestions for you.

There are numerous money management apps on the Google Play Store and Apple App Store. Most of them have thousands of downloads and ratings of three stars and above.

So, how will your app lock horns with its potential competitors?

This is a question that many app developers encounter. It is not easy to overpower competitor apps instantly. A good place to start is with something ‘extra’, like features that surpass the standards that have been already set. Breaking this barrier may reduce the competition.

But, application features are not the limit. Other factors like performance and stability also play key roles in determining the success of the expense tracking app.

Let’s consider the example of calculating expenses. Tracking the inflow and outflow of finances becomes simplified when done digitally. Manual calculations were curbed when expense trackers were introduced in the market.

The user can now synchronize data, add and delete as they please, and, above all, keep everything secure. Decorated with different features, the popularity of expense management apps in business has risen tremendously.

Prime Features To Include in an Expense Tracking App

Bankrate reports that 63% of Americans use at least one expense tracker for managing their budget. Users crave expense tracking apps with features that allow business and personal finance management to run smoothly.

People seek a budgeting app that offers free registration and includes all the essential features that summarize expenses.

Before proceeding to the list of the features that should be integrated in your expense tracking app, let’s look at some standard features that all money management apps include. Users need to be able to:

  • Add new records quickly with an intuitive and easy-to-use interface
  • See their spending distribution on an easy-to-read chart or get detailed information from the records list
  • Safely synchronize using their own Google Drive or Dropbox account
  • Access their spending tracker easily with handy widgets
  • Backup and export personal finance data in one click
  • Save money with a budget tracker
  • Use multiple accounts

Apart from the common features above, there should be some unique features too. These key features will help your app stand out from its competitors in the market.

Existing fintech apps can give you some ideas. You may want to integrate a new feature that could be missing in the fintech apps that are currently active in the market.

Let’s take a look at some prominent features of a money management application.

Expense tracking app development
SOURCE

Data Security

Expense tracking apps should always safeguard the data of their users. Since such an app usually contains details and information related to the user’s bank accounts and debit/credit cards, they are often targeted by hackers.

Thus, the security of a fintech app should never be compromised. Developers should integrate a multi-tiered authentication process, data encryption, firewalls, and smart cloud computing solutions to mitigate the risk.

When the risk factor is reduced, the user feels safe while using the app knowing that all their information will remain confidential.

Report Generation

Report generation is one of the key features of a money management app. Budgeting apps help to keep expense-related data organized with balance sheets, profit and loss statements, etc.

Also, the data remains safe on cloud storage. Be it bill invoices or payment receipts, individuals can retrieve them as required.

SOURCE: MONEY PRO

Credit Score Tracking

Another significant feature of an expense tracking app is tracking credit score. When a credit card is linked with the expense tracker app, it syncs the account information and provides the credit score of the user.

The expense tracking app provides weekly/monthly credit reports along with suggestions to improve the credit score. When users have a good or excellent credit score, they get rewarded when bills are cleared on time.

Monitoring the Budget

Wouldn’t it be amazing if your expense tracking app could tell you when you’re overspending? Money management apps with a budget tracking feature can help in gaining insights into income and expenses.

If the expense of an individual is exceeding the real-time set limit, the app will notify the user and suggest the expenses that could be reduced.

Biometric Recognition

Passwords and PINs used to be the common methods for unlocking an app, but with the technological upgrade, biometric recognition became popular. It is a method where an expense tracking app can be accessed using just a fingerprint.

Many expense tracking app developers are integrating the biometric feature in mobile applications. It is solely being done to enhance the security of the user’s data.

AI Integration

By integrating artificial intelligence (AI), future expense timelines can be predicted. Judging the expense behavior, a report on expense fluctuation, savings, and more can be generated, which can be fruitful for users with different expense behaviors.

Streamlining Tax Deduction

Budgeting apps are evolving as new features are being introduced. Since users need to file taxes, they need to maintain a surplus sheet. Expense trackers with a tax category feature can categorize the expenditure into a relevant tax category automatically.

The Cost of Building an Expense Tracking App

Developing an app that provides expense reporting and is pre-loaded with the various features discussed above demands both effort and time.

Since an expense tracker is built using different features, it becomes vital to consider different factors:

  • App Features: Integrating new features or upgrading existing features
  • Platforms: Is the expense tracker developed for a single platform or cross-platform (iOS/Android)?
  • Third-party Integrations: The number of third-party APIs integrated for supporting the service
  • Testing Stage: The number of phases of testing the app will go through
  • Maintenance & Support: The annual maintenance and support charges for the app

Popular Expense Tracking Apps in 2022

Not every personal finance management app is suitable for everyone. Users have different requirements related to savings, expenses, and investment. To simplify the process of choosing the right app, we have compiled a list of some popular expense reporting and real-time money management apps.

Developers can assess these apps—right from the wireframe to the functionalities and loopholes—and create an even better version.

Mint

Mint is an expense management app created by Intuit. The app is equipped with budgeting tools and a credit monitoring service that can be used by investors, self-employed, and salaried individuals alike.

Mint can be linked with different banks and credit card providers if users have an account with a small financial institution. It has more than 10 million users worldwide.

Honeydue

Honeydue is a financial management app for couples. This expense tracker was acquired by Mission Lane and helps a couple to plan their budget as required. The couple is required to sync their bank accounts and credit card details for financial planning. As of May 2022, Honeydue has over one million global users.

Simplifi

Simplifi, by Quicken, is an expense tracking app. It makes the list owing to its budget cash flow tracking tools. It offers a personalized expense plan with real-time updates. Users can get the expenditure plan by adding their bank accounts within the app. Simplifi has over one million users globally.

Pocket Guard

If you’re a spendthrift and wish to cut unnecessary expenses, the Pocket Guard app is perfect for you! This app has an algorithm that tracks daily income and expenses. The app works when the user connects their bank account and credit card details.

The app generates a monthly report along with savings goals that help cut unwanted expenses. Pocket Guard has 10 million users as of May 2022.

The Bottom Line

Personal finance management app development is not rocket science. You just need the right tech stack and a list of features that will help the app stand out from the competition.

To compete with similar apps, expense tracking app developers are now focusing on the features discussed above. Those particular features are now seen in a handful of fintech apps and will soon become increasingly popular in the fintech world.

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How to Pitch to a Venture Capitalist as a Developer https://simpleprogrammer.com/pitch-venture-capitalist/ Mon, 20 Jun 2022 14:00:21 +0000 https://simpleprogrammer.com/?p=41084 Having an awesome, mind-blowing, jaw-dropping mobile app idea is one thing. Getting that idea approved and funded by a venture capitalist (VC) is another. As we speak, tens of thousands of companies are developing mobile apps, and even more startups and appreneurs are seeking funds to get their app projects off the ground. Yet only...

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pitch a venture capitalistHaving an awesome, mind-blowing, jaw-dropping mobile app idea is one thing. Getting that idea approved and funded by a venture capitalist (VC) is another.

As we speak, tens of thousands of companies are developing mobile apps, and even more startups and appreneurs are seeking funds to get their app projects off the ground. Yet only a few app ideas manage to win a VC’s attention.

“VCs invest in only one of the three hundred enterprises they are exposed to,” writes Jeffery Bussgang, author of Mastering the VC Game. They’re looking for deals that are as rare as a four-leaf clover.

As a result, VCs say “no” more than “yes” to pitches. According to the most recent Crunchbase data, global venture capital funding fell to $39 billion in May 2022, the lowest level in more than a year.

So, if you have a set business plan, you must rightly wonder how to structure a pitch that would attract the attention of a venture capitalist. Worry not! In this post I’ll show you how to support your idea and greatly increase your chances of getting noticed, by following the tactics below.

Fake It Until You Make It

An initial meeting with a VC may simply last 30 minutes—long enough for them to assess your passion, attitude, and personality. According to Bussgang, the first 15 minutes are critical, and the entrepreneur must be able to establish credibility and relevance within that time frame.

Moreover, as Venture Deal authors Brad Feld and Jason Mendelson mention, terms like “trying to raise money,” “testing the waters,” and “exploring other choices” should be avoided when pitching your idea. Feld and Mendelson comment that “Such phrases smell of uncertainty; thus, businesses should begin with an optimistic mindset that assumes success.”

Once the partners have given your pitch some thought, and if they find it fascinating, a second meeting is scheduled wherein the VCs will come prepared with some follow-up questions and concerns regarding your pitch.

Remember that entrepreneurship is associated with failures, and having the appropriate mindset can help you get through most of them. But, before you are ready to fake it, you need to get everything else within the creation of the app sorted so that you can fake it with some well-founded knowledge and skill. Timelines and financials, for example.

Chart out Timelines and Detailed Financials

VCs would want to know how long each stage of your app development would take to complete. They’ll want to know how long it’ll take you to deliver your MVP if you’re starting from the ground up. How many iterations are in the works? How much would the monthly expense be until you break even?

Most VCs are concerned with two things:

  • the revenue drivers that will help your app startup reach a break-even point;
  • monthly cash consumption.

Even if you know your business better than them, VCs will utilize their experience to determine how well you understand the financial aspects of your company.

The point is: Know every number and every detail of your app inside out before you enter a VC’s office.

Check out the financial features of a mobile app called Fit Strong for better understanding. Fit Strong creators intended to raise $345,000 in debt financing, with the majority of the funds going toward mobile app development, promotion, and photography. A portion of the money was also set aside for social media advertising and commercial airtime.

Likewise, it may be good to build multiple financial model scenarios (worst vs. base vs. best case) and check for common financial modeling problems for startups. Instead of presenting a VC with an overly optimistic or unattractive case, creating many scenarios and completing sanity checks will help you get closer to a realistic case since it is evident you are a reliable investment.

The Finances and VC Connection Matter

When obtaining funds for your app, one of the most common mistakes entrepreneurs can make is focusing on the wrong investors.

First and foremost, figure out how much money you want to raise before you begin, because if you don’t, you will end up barking at the wrong tree.

According to Feld and Mendelson, if you need $500,000 in seed financing, you should first contact angel investors, super angels, seed-stage VCs, micro VCs, and early-stage investors before addressing large VC firms.

Suppose you need to finance $10 million; in that case, you should start pursuing larger venture capital firms because you’ll need a lead investor willing to (and financially able to) sign a $5 million check.

Substance over Style

pitch a venture capitalistDon’t over-design your data. VCs are not really fond of highly stylized summaries; instead, they prefer clear, concise, exciting information that can be easily processed at home or in the office.

To prepare a perfect pitch, have a short description of your app startup ready, along with an executive summary and a presentation. Let’s break down what this means for what you need to do a little more.

The short description, also known as the elevator pitch, could be one to three paragraphs that directly describe the app, the team, and the business. The concluding paragraph could be the next step you plan to undertake.

Here’s an elevator pitch example of JustPark, a parking app, which caught the attention of Richard Branson.

“Let’s face it. Parking can be a real nightmare. It can be infuriating to find, extremely pricey and by the time you find that spot you would have lost time, petrol, and caused a lot of unnecessary traffic and pollution. Well, there’s an answer; parkatmyhouse.com. We are an awesome little company, backed by an awesome big company called BMW. Now, listen in: You can reserve parking in a private property and save up to 70%. Need to park at a sports match or local station? Sorted. … Just go to parkatmyhouse.com and simply type in where you want to park and what dates. It is that simple.”

An executive summary is critical, since it may be the most widely distributed document in a venture capital firm. It can be 1-3 pages long, and it should include a detailed description of the app, the problem you want to answer, and why it is vital to solving.

The big question to answer is: What makes your app stand out from the competitors’, and why is your team the best match to pursue it?

Be sure to add high-level financial data to show that you have lofty but realistic expectations for your company’s long-term success. Additionally, have it proofread by third parties to ensure that all-important aspects are addressed. Remember, presentations could make or mar a funding event… So make it count.

The presentation is a visual representation of your executive summary that would include more examples and a detailed explanation of your company. The length is typically 10-20 slides, depending on the audience. The scale of your presentation may need to adapt depending on whether you are pitching to a single investor, a partnership business, or an investment event.

Furthermore, some VCs would love to see a business plan, though these days most of them tend to ignore it. A business plan is an extension of your executive summary. It could be 30 pages long with complete details on the app, target market, customers, team, and even financials. Though considered an obsolete document because of its length, the idea of putting down your thoughts on paper will stand you in good stead in the future.

Due Diligence

Due Diligence is yet another essential criterion for seed funding. Meeting the due diligence objective as per potential investor requirements is one of the best ways to accelerate and complete the seed funding process.

As part of the due diligence process, the investors check your finances, legal documents, key personnel, employment contracts, vendors, clients, and more to determine their accuracy based on which funds would be released.

Besides looking to gain a complete financial analysis of your company, VCs will conduct a background check on all the founders, board members, and key company personnel.

You must deliver the due diligence documents before looking to raise funds, specifically if you are an app start-up. Otherwise, the investment process can be slowed.

Pro tip: Do not hide anything from the VCs because your relationship will suffer if they get a whiff of something you didn’t want them to smell in the first place.

Build a Prototype

Some venture capitalists prefer to see a demo of a prototype over a business plan or financial information, especially when the company is still in its early stages and they want to get a better picture of the concept you are creating. Not only do you get to inform the VCs about the challenges your app will solve, but you also get to tell them about your app’s benefits while they’re actively looking at your prototype.

Here’s what a prototyping process looks like for an app:

  1. Identify the key functionalities
  2. Make sketches of primary screen
  3. Turn sketches into wireframes
  4. Turn wireframes into prototype

And, yes, VCs won’t mind if the MVP is lacking in features or crashes during the presentation, because they understand that the app is still in development and will require multiple tweaks from the app developer before it meets market demand. In short, the most effective way to determine VCs’ interest is through a prototype of your app. For starters, use X-code for prototyping.The platform enables in building prototypes, akin to real apps, by making use of fake data and placeholder content.

Don’t Overpromise

Overpromise, overdeliver, says Grant Cordone—a real-estate mogul, motivational speaker, and best-selling author. Maybe that’s the success recipe for Cardone, but, generally speaking, it’s always better to underpromise and admit the risks involved.

Due to paranoia, Christoph Westphal of Sirtris always avoided overpromising his vision. “Odds are you’re going to lose this money,” Christoph allegedly warned one of his investors. But it was this openness that put him at ease with investors.

VCs are well aware of the dangers that come with starting a business; all they want to know is whether you are aware of them or not.

Reid Hoffman, founder, and chairman of LinkedIn, warns against overpromising during the pitching process. As he comments, “You may say to the venture capitalist, ‘I’m going to be able to do this, this, and this.’ But you’re gambling into the future, you don’t really know that you’ll get there.”

The Bottomline: Don’t oversell. Only 1-2 percent of the 5,000 business proposals Hoffman examined as a VC in the last few years performed better than their plans. Accept that it’s a gamble. It’s a risk.

Know Your VC Audience

pitch a venture capitalistVCs aren’t simply investors. They take on greater responsibilities, serving on the board of directors, and assisting the company with vision, direction, and other issues. In brief, venture capitalists love to have a “say” within companies rather than act as armchair critics. As Hoffman says, “In the end, I pick a VC that I most want to work with.”

Jack Dorsey of Twitter paired up with Fred Wilson of Union Square Venture not only because he was a daily user but also because he had a list of feature recommendations and many questions on his mind during the pitch presentation. Wilson, like Dorsey, was well-prepared and enthusiastic about the project, which led Dorsey to choose Union Square Venture as their investor.

Pitching to a VC Is not a Piece of Cake

Just because you have an out-of-this-world app idea up your sleeve—one that might address a smoldering problem head-on and usher in radical solutions—doesn’t mean the VCs will fall hook, line, and sinker for it and release funds without raising a finger.

VCs want a clear-cut view of all the financials, executive summaries, presentations, MVPs, and more.

They like to play with the MVP component in particular. Moreover, it would be best to admit the odds at stake, which might make or break up your startup experiment.

In short, be ready to be grilled and be honest. Most VCs are seasoned investors who know when the iron is hot.

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How To Choose a Technology Stack For Web Apps in 2022 https://simpleprogrammer.com/technology-stack-for-web-apps/ Mon, 13 Jun 2022 14:00:27 +0000 https://simpleprogrammer.com/?p=41057 Choosing the best web application stack is not an easy task: It has to be optimal in terms of resources and quality. The quality, costs and time, required for the web application development, will depend on your choice. That is why choosing a tech stack may take more time than you expect. In this article,...

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technology stack for web appsChoosing the best web application stack is not an easy task: It has to be optimal in terms of resources and quality. The quality, costs and time, required for the web application development, will depend on your choice.

That is why choosing a tech stack may take more time than you expect.

In this article, I will help you choose the most effective tech stack for web development.

I will explain what technologies are available for selection, their advantages and disadvantages, and inform you on what technologies are suitable for different projects. I will also provide valuable recommendations on how to choose the right technology stack.

What Is a Technology Stack?

The term “technological stack” refers to a complex combination of programming languages, software, and a range of frameworks used to develop an app. It should be chosen on the planning stage of the web development process.

The architecture of any web application consists of two sides: client side (frontend) and server side (backend). The client side is the visualized data that users can see on their displays. It includes the following components:

  • programming language, responsible for the interactive part of the web application,
  • a documentation markup language that displays the website’s content in a browser,
  • style sheet language used for describing the document’s presentation,
  • UI frameworks.

The server side is not visible to the user. It provides data for the client side. The development of the server side involves the use of the following technologies:

  • databases,
  • backend programming language,
  • frameworks,
  • web server (serverless architecture also can be an option),
  • cloud infrastructures and services.

So, how can you choose wisely from all the available options?

Things to Consider When Choosing a Technology Stack for Web Development

As I explained in the introduction, choosing a tech stack is crucial for the project you’re working on. The time and cost required, as well as the overall quality of the final product, are directly affected by your choice. To choose wisely, consider the following recommendations.

Choose Familiar Technologies

Let’s say you want to create a simple web app with only a couple of functions. If you used a new but completely unfamiliar technology, you would inevitably waste way too much time fixing bugs and solving small issues—which you wouldn’t have faced if you had used simpler and more familiar technology.

In short, in such a scenario, a simple and understandable task turns into a nightmare and you no longer feel confident about your project.

So, if your software engineers are great at PHP development, there is no sense in using Node.js. Although you shouldn’t use outdated technologies—since they may lead to poor performance and technical support issues—you should still choose technologies that your development team knows inside and out, especially if you want to launch your web app as quickly as possible.

Follow the Trends

If you are not limited in terms of budget and can hire any team from the web development company, you can choose almost any technology stack.

Technology trends are constantly changing. Top languages ​​replace each other every 5-7 years, and frameworks every 2-3 years. It’s a good tactic to choose a modern web development stack, as it will help you avoid many problems in the future. According to Statista, the most commonly used programming languages in 2021 were JavaScript (64%), HTML/CSS (56%), and Python (48%).

It’s good to make sure that a technology of your choice is supported by a large community of developers that have an amazing career in software development. This way, in case of difficulties, you will quickly find specialists to help you fix them.

Overall, you should trust your developers. Ask them about the pros and cons of technologies that are potentially suitable for the development of your web application. The technical expertise of specialists will help minimize the risks in the future.

Consider the Specifics of Your Project

Choose a tech stack considering the size and the purpose of your web application. For example, for small, single-page websites, the Node.js and React.js stack will do the job. Web apps of medium size (like shopping websites, for example) require more complex tech stacks, several levels of programming languages, and several frameworks.

As for large projects, you will need a stack capable of working with significant amounts of data and maintaining the required level of web app’s performance.

Moreover, keep in mind the evolution of your app. Your web app will definitely require technical support and updates in the future. So, when choosing a tech stack, think about your plans for the app’s future development: Maybe you want to make it available on other devices? Or want to add some additional functions?

Ensure High Security Level

The security of the users’ personal data is of primary importance. If your service includes an online payment system, you should prefer technologies that provide maximum security and inaccessibility to cyber attacks when forming a stack.

Remember Your Deadlines

If your project has strict deadlines, it will be a wise decision to resort to ready-made solutions of the technology stack. This will decrease the overall web application development time.

LAMP, MERN, and MEAN are among the most sought-after models. They will work for various medium-to-large-scale web applications. Nevertheless, it doesn’t mean that they will definitely be suitable for any project—your personal project may require a more creative approach.

Choosing Front-End Tech Stack

Let’s now take a look at how you can optimally choose a tech stack for the front end, in terms of frameworks as well as programming languages.

Framework

The most common frontend frameworks for web development are React.js, Angular.js, and Vue.js.

React.js is a free and open-source front-end JavaScript library for building user interfaces. It was created by Facebook and has gathered a large community around itself in less than a decade. It’s used for developing simple web applications. It comes in handy when developing complex front-end logic.

This UI library allows for fast and low-cost development. That is why it’s more popular than, for example, Angular. Moreover, since this is a very common technology, it won’t be a difficult task to find a qualified React programmer.

This is a very popular UI library that is unlikely to go out of use in the next 10 years, due to the fact that it is supported by Facebook and is used by millions of developers.

AngularJS is the biggest competitor to React. This framework is perfect for complex, advanced web apps. If you want to build a web app on Angular, you will need to thoroughly plan the development before it even starts.

Development on Angular means higher-quality results, but it also requires more time and money. Plus, it’s very difficult to learn this framework—which makes it harder to find a developer who works with Angular.

It will be a win-win idea to choose Angular if you need a complex web app with a simple interface and high-quality code.

As for Vue.js, it is an open-source JavaScript framework, which can be easily integrated into projects using other JavaScript libraries. Compared to React and Angular, this is a relatively new technology. That is why it doesn’t have too much support and there are no guarantees that it will stay relevant for many years.

Despite all this, as practice shows, Vue.js is a very good low-budget, simple technology—meaning, you won’t need a skilled engineer. This is a great choice if you need to develop a small web application or MVP as quickly as possible and have a limited budget and small team.

Programming Language

When developing the client side of a web application, you need to decide on the main development language. Here we have two obvious options, JavaScript and TypeScript.

JavaScript is commonly used for creating dynamic and interactive web pages. It will allow you to create a beautiful and intuitive user interface. JS also enables complex animations that contribute a lot to the creation of a great user experience.

JavaScript is extremely popular and will probably keep its position for many years. Over 97% of websites are built with JavaScript on the client side. All major web browsers have a dedicated JavaScript engine.

TypeScript was created by Microsoft. If you are planning to develop your app using Angular, it’s better to choose TypeScript. However, when working with React and Vue.js, TypeScript is a bad choice: They just don’t integrate well, which may be a problem for developers that don’t have enough experience.

TypeScript allows you to save time on development and make your app simpler and more convenient for your clients. It is also supported by all modern frameworks.

Choosing Backend Technology Stack

And now it’s time to see your options regarding the backend technology stack.

Programming Language

There are many programming languages that can help you build the logic of your app. Let’s look at the three most popular of them:

Ruby is an interpreted, high-level programming language that supports multiple programming paradigms. It allows for programming productivity and simplicity.

PHP is a general-purpose scripting language. Currently, it’s supported by the vast majority of hosting providers, being one of the leading languages used to build dynamic websites.

Finally, Python is a high-level programming language, focused on improving the developer’s productivity, code readability, and quality. It works for both small and large-scale projects.

So, Ruby will work for those who need a simple programming language; PHP is great for building dynamic websites; Python is the best choice for large-scale projects.

Database

Although it’s possible to create a custom web application without a database, such an app will have limited functionality. The database is required if your app asks for contact details from the users. The most popular databases are the following:

PostgreSQL. It’s used for financial and scientific projects and can boast a powerful SQL engine, being able to effortlessly process large amounts of data.

MySQL. It can ensure high performance and scalability and is universal for most types of apps.

Redis. It’s a good choice when super-fast response time is needed. The high speed of this database is very useful for real-time apps.

The Technology Stack Is the Core of Your App

The technology stack has a very strong influence on the future of any web application. It affects the cost of development, development time, scalability and many other elements. Put simply, the technology stack is the core of your app.

Your choice of technologies should ultimately depend on your purpose, what you want to achieve.

Therefore, in order to choose the best tech stack for a web app, it’s necessary to familiarize yourself with the advantages and disadvantages of all available technologies, and then consult with experienced developers.

The post How To Choose a Technology Stack For Web Apps in 2022 appeared first on Simple Programmer.

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7 UX Design Blunders That Are Mistaken for Trends https://simpleprogrammer.com/common-ux-design-mistakes/ Wed, 08 Jun 2022 14:00:47 +0000 https://simpleprogrammer.com/?p=41033 Being an inseparable part of 3.48 million apps on Google Play Store or 2.22 million on App Store feels good. Whether it is an Android user or an iOS user, people have plenty of options for downloading the mobile applications they desire. App categories like medical apps, entertainment apps, finances/business apps, social media apps, etc.,...

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Being an inseparable part of 3.48 million apps on Google Play Store or 2.22 million on App Store feels good. Whether it is an Android user or an iOS user, people have plenty of options for downloading the mobile applications they desire.

App categories like medical apps, entertainment apps, finances/business apps, social media apps, etc., are some top categories with many downloads. If yours is an app from the above categories, it should have hundreds or thousands of downloads, right?

However, what if a mobile app fails to bag sufficient downloads? What could be the possible reason behind it? You might blame the overall mobile app design and development, graphics, or anything else.

The truth is, there are several reasons for users to uninstall a mobile app that doesn’t serve its purpose, but a poor UX design is one common reason. And guess what: There are more common UX mistakes that impact the user experience and user’s interaction with a product.

So read on and find out some common UX design mistakes, as well as how to avoid them.

Why Does User Experience Matter?

Before I show you the most common UX design mistakes, it is essential to know why UX design is important for a mobile application or website.

Put simply, UX matters because it is devised to fulfill everything a user is looking for. The key aim of UX design is to provide a seamless experience to users so that the conversion and retention rates increase.

When done rightly, a brand/organization can save a lot of time and money at every stage of visual design.

If users are able to navigate your mobile app or website easily, congratulations; you’ve successfully offered a great experience to them. Hence, the importance of UX design should never be underestimated.

UX Design Mistakes

And now, having seen the importance of UX design, let’s take a look at some UX design mistakes that no one should commit.

Ignoring Users’ Feedback

The majority of companies and organizations, having a mobile app, always listen to their users. Paying heed to the user feedback allows for optimizing the app during the product design stage. This saves a lot of time and money.

Users judge the app in real-time and better than developers or designers. That’s the key reason why social media giants like Facebook (now Meta), WhatsApp, and Instagram have evolved and look different from previous versions.

Copycat Features

There’s always room for new apps in the market because users expect some new features. By integrating new features, a mobile app becomes unique. Nonetheless, UX designers often make a blunder by integrating similar features of a popular app.

Imitation can be jeopardizing for a mobile app or website. For example, JioChat is a replica of WhatsApp. It has the same UI design including colors and exact features.

common UX design mistakes
Source: Miro.medium

However, users often complain about JioChat having issues like getting crashed, delayed messaging, lack of smooth onboarding, etc.. Due to such hurdles, the messaging app has drastically lost a lot of users.

Lack of Responsiveness

Exclusion of responsiveness from the mobile app is the easiest way to the pitfall. If the UX design fails to be responsive, users cannot access the app. Hence, a user experience designer should never overlook the responsiveness of an app.

Source: Userpilot

Responsive design is one of the key elements of a mobile app. All mobile applications with a responsive design should be compatible with different screen sizes and display graphics without distortion.

A responsive design brings in benefits for the brand. Some of the biggest advantages of building a mobile app with responsive design include reduced bounce rate, increased conversions, improved rankings, and more.

Aesthetics Over Functionality

A quote by Jana Kingsford says that Balance is not something you find; it’s something you create. Though UX designers assure striking a balance between aesthetics and functionality, some either miss it by chance or intentionally avoid it.

common UX design mistakes
Source: Baianat

Preferring looks over functionality is another common UX design mistake. Functionality should be a UX designer’s top priority which should sync with the aesthetics of the app. Focusing on not committing the mistake of prioritizing looks over aesthetics would resolve the problem of UX design.

Zero Usability Testing

UX designers cannot evaluate upgrading or optimizing the app. Professional user researchers should be approached for performing basic-level user testing for figuring out flaws in the initial development stages. However, experts emphasize performing usability testing by including a real target audience.

Users should be able to smoothly perform basic tasks like registration, logging in, searching, etc., depending on the features offered in the mobile application. Avoiding this stage would drag back the UX development to its initial stage.

No Negative Space

Gone are the days when negative space was regarded as a negative element. Today, negative space or white space has become an essential element in UX and UI design.

Instead of overwhelming your users with graphics in excess, leaving some white space would be a wise decision because it will make the app look less cluttered.

common UX design mistakes
Source: Ui Patterns

Mailchimp is a great example when it comes to utilizing white space. Strategically placed buttons and non-overwhelming graphics make it less complex for users to understand.

Too Much Information

Content is king. Though this is the unspoken rule that applies to both UX and UI designing, it works best when done in a balanced way! UX designers must pay heed to the amount of content that would be displayed to the user.

There shouldn’t be verbiage that overwhelms. Moreover, it is recommended not to include lorem ipsum because such content makes things look out of place. If there’s no information or detail available, it is better to leave the space untouched. The inclusion of dummy text misleads the user which isn’t considered good for website or app conversion rates.

The UX design of an app should be visually appealing and, at the same time, convey the message concisely. Even the description for digital products should be concise and relevant to the imagery and features, so that a user can relate.

It’s Never Too Late to Correct a Mistake!

So, here we have it. Developing a mobile app will not be a tough nut to crack when a UX designer abides by the UX designing trends, ethics, and principles. The key aim of a mobile app is to communicate with its users and offer what they’re looking for instead of confusing them.

When the roadmap for mobile app UX design is designed correctly, the chances of committing common UX design mistakes are curbed.

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7 Key Metrics to Measure User Engagement in Mobile Apps https://simpleprogrammer.com/measure-user-engagement-in-mobile-apps/ Fri, 27 May 2022 14:00:04 +0000 https://simpleprogrammer.com/?p=40977 So, you have had your mobile app up and running for some time now. Congratulations! You are now ready for the second vital step: making sure all the work you put into the app development and launch is generating the revenues you’re looking for. Mobile app performance metrics are the most efficient way to measure...

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So, you have had your mobile app up and running for some time now. Congratulations! You are now ready for the second vital step: making sure all the work you put into the app development and launch is generating the revenues you’re looking for.

Mobile app performance metrics are the most efficient way to measure your app’s functionality. They help you pinpoint the issues that hamper user experience and improvements that need to be made from a technical standpoint.

Clicks, ratings, or the number of app downloads may not provide sufficient data for you to measure your mobile app engagement metrics effectively. Consider the app’s purpose, the goals, and the outcomes you have set to determine which metrics to check for app success.

Here are the top seven metrics that will help you track mobile app engagement and performance.

1. Total Number of Users

This metric measures the cumulative number of downloads and installs of your app since the app launch. Tracking how many people use your app regularly is vital in measuring your mobile user acquisition. However, there is no guarantee that because an individual has downloaded and installed your app, they will use it.

A study by AppsFlyer found that 28% of apps get uninstalled in the first 30 days. The first seven days are particularly crucial because 70% of all uninstalls happen within that time frame. If you want users to keep your app installed on their devices, you have seven days to convince them that your app provides value:

user engagement mobile apps
Source: AppsFlyer

In tracking the total number of users, there are two things you should check:

  • Downloads: The number of new downloads given a specific timeframe; for example, on a daily, weekly, or monthly basis. One way to increase your downloads is by sending sales emails.
  • Download attribution: Where do your new users come from?

Knowing the number of downloads can help you assess the performance of your marketing campaigns. If you know where your new users are coming from, you can also determine where you should direct your marketing efforts to ensure new user growth.

2. Active Users

These metrics show the number of people who use the app regularly rather than those who only downloaded it. They give you a clear baseline understanding of your app’s growth and its usability.

Suppose your active users (daily active users, weekly active users, and monthly active users) are always on an upward trajectory. In that case, it is a sign of your app’s good health and, therefore, profitability. The number of active users on the app should be higher than that of new users. That is desirable because it indicates there are recurring users on your app.

With the active users metric, you can also determine a marketing campaign’s effectiveness or ineffectiveness. For instance, a sudden increase in the number of active users following a push notification campaign may indicate that this is effective.

Additionally, seek to find out which days your customers are most active on your app, because this is when you can upsell to a more advanced plan, offer discounts and exclusive deals, or ask them to encourage their friends to download your app too.

You should also look at more in-depth data per active user to develop conversion-focused campaigns. This in-depth data can be their demographics and in-app spending, among others.

user engagement mobile apps
Source

The active users metric can also help you determine other vital metrics such as lifetime value and retention rate. We’ll look at these metrics in more detail later.

Apart from push notifications, you can use guest posts to promote what users can do on your app on other authority websites if you notice a decline in your active user metric.

You can ask a quality guest post service to write a list post, like the one shown in the image above.

3. Average Session Length

The session length is the period of time between the user’s opening and closing of an app. In other words, it is the time between the first user activity and the last user activity on the app.

To calculate your average session length, add the individual session lengths and divide this by the total sessions during that same timeframe.

Overall, according to Statista, the average app session length per user worldwide increased from 2019 to 2021. This growth was likely driven by the pandemic. With most users staying home or on a hybrid working setup, app developers also had to pivot to apps that allowed users to transact business remotely, such as medical, banking, shopping, and classifieds:

user engagement mobile apps
Source: TechCrunch

However, these figures aren’t necessarily good or bad.

Although app developers would typically rejoice when a user spends a long time on their app, in some cases, they don’t. That’s because there are times when a user spending a lot of time using an app is an indication that there are problems in the app that need to be addressed. So, the way you gauge average session length depends on your industry.

For instance, Netflix benefits from having users spend more time on their mobile app. It indicates to the developers that the recommendations align with the user’s preferences. However, if a user spends a long time on the Uber app, it has a negative implication. It means the users spent longer than necessary to find a ride.

Source: Reporteindigo

You can calculate this app engagement metric by dividing the total duration of all sessions (in seconds) by the total number of sessions during that same time frame. You can also find this data by looking at your mobile app analytics.

4. Session Interval

The session interval is the amount of time that elapses between two consecutive sessions of a customer using your app. It shows the “stickiness” of your app. It is vital to gaining instant feedback on whether your app experience needs some improvement.

Generally speaking, the shorter a session interval is, the better. Think of it this way: If you pick up your phone to watch YouTube videos on the app just a few minutes after you used it, it means you like using the app and can’t keep your hands off it.

So, you need to create an app in such a way that users will spend less time before they remember your app and return to it. Knowing which features make your app memorable and habit-forming to users will help determine the critical parts of your app you need to focus on because they drive user engagement.

Use reminder emails to bring users back to your app. If you are too busy to create the emails yourself, engage a company that offers quality email services to do so in your stead.

The session interval is a key performance indicator of customer engagement for app developers and marketers to consider.

5. Lifetime Value

Lifetime value is a core metric in mobile business growth. It measures how much money a user spends overall using a specific app. It helps app developers and business owners find out how well they are monetizing.

In other words, the lifetime value is a crucial metric to measure since it refers to the total revenue you earn from a user before they cease using your app. To calculate lifetime value, you need to:

  • Determine your average purchase value by dividing the total app revenue over a specific period by the number of app purchases made during the same period.
  • Get the average purchase frequency rate by dividing the number of purchases made in a specific period by the number of unique users who made purchases during the same period.
  • Calculate the user value by multiplying the average purchase frequency rate by the average purchase value.
  • Calculate the user lifespan by getting the average number of years that sees a user making an in-app purchase or using your app in general.
  • Multiply the average user lifespan by the user value to get the lifetime value.

The lifetime value is an important metric to measure since it will assist you in estimating how much money your app will make in the future and how much money you should be willing to invest.

Let us take Netflix as an example. The average subscriber remains subscribed to Netflix for 25 months based on estimates. Netflix has calculated the lifetime value of each user to be $291.25.

Source: Neil Patel

If you sign up for Netflix right now, you will pay a monthly subscription fee of $11.65 on average. In 12 months, you will have spent $139.80.

If you were Netflix, would you be willing to spend, say, $150 one-time, big-time in marketing campaigns on a customer? I hope you answered yes, and this is why. One customer spending $139.80 annually for 25 months yields more than the $150 one-time, big-time you spent in marketing campaigns for the customer. In other words, Netflix will still make money, just not in the short run.

As illustrated above, lifetime value helps you make the correct decision about your app marketing strategy. If the user acquisition cost for each user is higher than their lifetime value, you should definitely consider making changes because you’re only losing money.

6. Retention Rate

Retention rate refers to the percentage of people who continue to use your app over a given period, usually 30 days. It is the opposite of the user churn rate, which refers to the percentage of users who have stopped using the app.

To calculate the app retention rate, divide the app’s monthly users by the app installs on a monthly basis.

Combined, stickiness and retention help you assess how “addicted” users are to your app. Retaining customers costs less than acquiring new customers. Therefore, from a business perspective it is better to focus on retaining rather than acquiring app users.

Source: Geckoboard

It is no easy task to retain a new app user. According to Geckoboard, although the values vary per industry (see table above), apps generally have a retention rate of 42% after 30 days and a 90-day retention rate of 25%. Geckoboard recommends having a retention rate of 25% or higher after 90 days to be considered successful.

The good news is that there are several ways you can increase your retention rate. Here are some tips:

  • Optimize the onboarding flow of your app.
  • Personalize the user experience.
  • Implement push notifications to remind users of your app’s existence.
  • Offer perks to engaged users.
  • Make use of in-app messages.
  • Continually develop, update, and optimize your app.
  • Use gamification.

For instance, Fitocracy, a fitness app, rewards users with badges and points when they meet their “quests” and “achievements” as part of its gamification strategy. It also pits users against those with similar fitness goals, making everything look like a competition. That helps keep the app users motivated to reach their goals — and drives user engagement with the app in the long run.

Source: Clevertap

You don’t have to implement all these strategies at once if you don’t have the resources. Use trial and error to determine which strategies work the best for you.

7. Exit Rate

The exit rate tells you where people leave your app after visiting any number of screens. It is different from bounce rate, which is the number of users abandoning your app without engaging with your content.

The exit rate is calculated by dividing the total number of visits to a screen by the total number of drop-offs from that particular screen.

The exit rate metric will give you an idea of your least converting screens. In essence, it tells you what needs fixing in the app. A high exit rate from a screen can indicate that the users are not deriving value from it or that it does not match their expectations.

You can use marketing automation software to tell you more about each screen’s total number of exits. To know the specific reasons users are dropping off, you can utilize usability testing.

Time to Get the Data Rolling

Launching your mobile app is only the first step to achieving your business goals. You still need to monitor app engagement metrics and see how your app is doing.

We have discussed app engagement metrics that will help you gauge the performance of your mobile app. Checking the total number of downloads and installs will help you create strategies to keep current users engaged. Take a look at your active users to know how many downloaders use your app regularly. Finally, look at your lifetime value to see how much revenue your customers are generating.

Session length and session interval will give you a glimpse into how engaged your audience is once they are on the app. Look into your user retention and exit rates to determine app performance.

Make the necessary changes to your app based on these mobile app metrics, and your app user engagement will increase. With time, your app will be well on its way to success.

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