Comments on: Marketing Yourself: How to Create a Blog https://simpleprogrammer.com/marketing-create-blog/ Fri, 01 Apr 2016 21:42:04 +0000 hourly 1 https://wordpress.org/?v=7.0 By: Justin James https://simpleprogrammer.com/marketing-create-blog/#comment-2225 Fri, 28 Aug 2015 23:24:00 +0000 https://simpleprogrammer.com/?p=10353#comment-2225 Great post and blogging course. Was really helpful getting started. Been blogging since January on a fairly regular basis. Have ~40 post so far this year and have a long list of planned post for the rest of the year.

I had tried blogging a few times in the past and it fizzled after a few months, so I didn’t want to spend any money up front for hosting. I did pay for a domain name and dns provider though. Since I am a web developer, I went with Jekyll for my blogging platform (http://jekyllrb.com/) and am hosting it on github with a custom domain name at http://digitaldrummerj.me. I cost me about $100 to get the domain name and Dnsprovider.

Thank you again for the inspiration.

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By: jsonmez https://simpleprogrammer.com/marketing-create-blog/#comment-2222 Wed, 17 Jun 2015 19:02:00 +0000 https://simpleprogrammer.com/?p=10353#comment-2222 In reply to Scott Nimrod.

A couple of points:

1. Keep going. It takes a while to build authority and respect. Usually at least 1 year of consistency before you see any sort of real traction.

2. You don’t need to force anything down anyone’s throats. Just be yourself and genuinely seek to help other people and everything will come naturally.

3. Don’t underestimate the value of enforcing your own understand, as you put it. Writing and the process of getting your thoughts out and sharing them helps them become more solid in your own mind.

Keep going man. 🙂

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By: Scott Nimrod https://simpleprogrammer.com/marketing-create-blog/#comment-2221 Tue, 16 Jun 2015 13:47:00 +0000 https://simpleprogrammer.com/?p=10353#comment-2221 I have been blogging for several months now. Although I know that it’s improving my writing skills, I feel as if it’s not commanding me the respect that I need. Hence, I am spending all this time trying to prove my understanding of specific topics just for it to fall on deaf ears.

I have been trying to push my brand down the internet’s throat for almost six months now and I feel that my contributions are worthless to the community and only valuable for me to enforce my own understanding. When will people recognize my efforts as the “authority” on XAML and Architecture?

Why am I trying so hard to give when it seems that nobody cares?

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By: jsonmez https://simpleprogrammer.com/marketing-create-blog/#comment-2220 Tue, 04 Feb 2014 03:46:00 +0000 https://simpleprogrammer.com/?p=10353#comment-2220 In reply to Jesse Taber.

Not sure why I didn’t get notified of your reply. But I just happened to see it now. I agree with much of what you said. There is definitely a higher barrier to entry with hosting your blog on your own domain. That is one of the reasons why I am trying to make it easier.
I don’t think the decision hinges so much on monetizing your blog or not though. I hardly make much money from this blog and it gets 100k views a month. But, like you said, I get opportunities and make connections that I wouldn’t otherwise make.
I also think there are many different ways to make money off of a blog, not just through banners and affiliate links.
In your case, it sounds like you are fine and are able to achieve your goals. You already have a well established blog.
This advice is mainly for someone starting out. If you are starting out now, I think it makes sense to register a domain and throw up a real easy WordPress install–it gives you more options later on.

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By: Jesse Taber https://simpleprogrammer.com/marketing-create-blog/#comment-2219 Sat, 11 Jan 2014 17:51:00 +0000 https://simpleprogrammer.com/?p=10353#comment-2219 In reply to jsonmez.

All valid and correct points. I can’t argue against the point that if your ultimate goal is to monetize your blog content that registering your own domain and managing your own hosting is the way to go. I personally didn’t set out with the goal of monetizing blog content; I set out to have a body of work publicly available that was associated with my name to make myself more marketable to potential employers.

The syndication approach is an interesting one, but I wonder if it wouldn’t suffer from a “chicken and egg” problem where you want to syndicate your blog content, but you don’t yet have any content and therefore no potential syndication sites would want to work with you. I’d love a post (or an addendum to this one) about getting your blog content syndicated if you’d be inclined to write one 🙂

I often think to myself, “If I had it to do all over again I’d have just registered my own domain name and hosted my own blog with WordPress”, but if I’m being completely honest I’m not sure I would have succeeded with that approach. I’m looking at an uphill battle now if I want to monetize my content, but I would have been facing an uphill battle early on if I was trying to market my own blog on my own domain name. The instant gratification of writing a post, hitting publish, and getting some traffic to it kept me doing it. If I had to think about SEO and/or marketing that content I would have given up I think. Someone could give me a fool-proof step-by-step blueprint for marketing my blog content and I probably still wouldn’t do it simply because it doesn’t interest me at all. Writing code, and sometimes blogging about writing code, is what I like doing.

So, I don’t make any money off of my blog, but I have made professional connections and gotten job offers from it, which is more or less what I set out to do in the first place.

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By: jsonmez https://simpleprogrammer.com/marketing-create-blog/#comment-2218 Sat, 11 Jan 2014 17:29:00 +0000 https://simpleprogrammer.com/?p=10353#comment-2218 I agree, that is a definitely a good way to get exposure. The problem is later down the road, most of your traffic will come from search engines. For example, on this blog. 70% of the daily traffic is from a search engine. If you switch domains, you will end up losing that traffic unless you can put up 301 redirects. Even in that case, you are benefiting from the geekswithblogs.net domain name, but you aren’t building any page ranking for your own domain name in Google. It doesn’t matter much if you are planning on always staying with geekswithblogs.net, but if you ever want to move, you’ll see lots of traffic drop off and you won’t have built up your own domain.
One of the big things that gets you search engine traffic is back-linking.
One alternative that might net the effect is syndication. For example, many of my posts are syndicated on DZone. So, I keep the original post on my blog with my domain, but the syndication gives me new readers and more exposure, just like your geekswithblogs.net does.

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By: Jesse Taber https://simpleprogrammer.com/marketing-create-blog/#comment-2224 Thu, 09 Jan 2014 15:52:00 +0000 https://simpleprogrammer.com/?p=10353#comment-2224 I have a slightly different take on this. I started my blog on a free service, *but* it was a free service that is focused solely on IT/software development blogs (geekswithblogs.net). It’s sort of a cheesy name, and the underlying blog engine really isn’t great, but there’s one major benefit to going with them: some of the folks that aggregate software dev blog posts look at the latest posts on geekswithblogs.net to find articles to include in their daily article or mailing list. I’ve gotten a fair bit of traffic to my blog from people who just check the ‘geekswithblogs.net’ home page or those article lists and I didn’t have to promote the blog at all.

Now, all of that comes with a price. I don’t get a lot of control over what the blog looks like or what features it has, and I can’t get revenue from ads or anything like that. For that reason I’m thinking about registering my own domain and striking out on my own soon, and am left withe task of migrating (which, as you point out, will be a pain), but I think that early jolt of success in getting people to read the blog got me excited and interested in continuing to write posts.

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By: jsonmez https://simpleprogrammer.com/marketing-create-blog/#comment-2217 Wed, 01 Jan 2014 21:49:00 +0000 https://simpleprogrammer.com/?p=10353#comment-2217 In reply to Rajaraman Raghuraman.

Thanks. Nice to be at the point to take that next step.

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By: jsonmez https://simpleprogrammer.com/marketing-create-blog/#comment-2216 Wed, 01 Jan 2014 21:48:00 +0000 https://simpleprogrammer.com/?p=10353#comment-2216 Awesome. Glad to see you put up a blog. Looks great. Good book recommendations.

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By: Rajaraman Raghuraman https://simpleprogrammer.com/marketing-create-blog/#comment-2215 Wed, 01 Jan 2014 07:05:00 +0000 https://simpleprogrammer.com/?p=10353#comment-2215 Good article John. I also started out with blogger and now that my blog is a bit popular, I am planning to migrate to my own domain with wordpress installation. The prime reason that I started out with blogger is as you mentioned, my first objective was to put the word out. But later, I felt constrained by the lack of flexibility of the blogger platform. So this is a good advice for software engineers or anyone who are taking up blogging seriously.

– Rajaraman R
http://agiledevtest.blogspot.com

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